Blockathon to Fight Counterfeiting – Launch Planned by End of 2023

Deploy a twin concept now: establish a blockchain-based verifier and go-live by the close of the year to curb counterfeit exposure across the supply chain. The information trail will be immutable, accessible in real time to offices and boards, enabling rapid checks at every waypoint and reducing risk of fake items in pilot corridors.

In this plan, a director-led office coordinates with designeuropa boards to align with brand and regulatory standards. The elizabeth role in governance reviews data schemas and access controls, while getty licenses provide trusted image metadata that stays linked to the ledger. The plans here emphasize cross-functional collaboration and measurable milestones across markets.

Key steps include: assemble a cross-functional team, integrate with existing ERP and CRM data, and deploy a modular, blockchain-based ledger that tracks each part and its particular attributes. The information model should support batch-level provenance and alerting for anomalies. The go-live milestone remains the objective, with staged rollouts in selected markets and clear metrics for success. The bill for compliance and licensing will be defined early and monitored by the boards.

For execution, the office will coordinate with getty to ensure imagery metadata is linked to product IDs; this provides context for authenticity checks. The twin concept enables consumers, retailers, and distributors to verify items by scanning a code on packaging and querying the immutable record, here accessible through the official channels the boards oversee. The approach emphasizes transparency, speed, and accountability at every touchpoint.

The plan also includes a dedicated information flow protocol, with elizabeth signing off on data-sharing policies and designeuropa delivering a user-friendly interface that preserves brand coherence across boards. A particular emphasis centers on rights clearances for media, including getty imagery, and a clear bill of data permissions so that information about each lot can be traced and shared with them here, ensuring protection against misuse.

Blockathon to Fight Counterfeiting: Plan and Regulation

Adopt a consolidated regulatory blueprint that links blockathon activities with enforceable milestones and cross-border data sharing, anchored in existing euipos agreements and supported by robust information feeds.

Key actions include establishing a director-led governance layer, defining priorities, and formalizing agreements with platforms, marketplaces, manufacturers, and logistics providers to streamline supplies from origin to shelf. This structure builds a common solution that helps stakeholders across sectors coordinate compliance, investigations, and market integrity.

To boost enforcing effectiveness, implement a tit-for-tat enforcement loop with continued feedback from consumers and industry; map existing channels; use the following data sources to drive rapid responses and risk profiling.

Following the cost-benefit analysis, the solution requires upfront investments of €18-22 million and annual OPEX of €4-6 million; expected savings from reduced counterfeits and improved channel integrity should exceed €40-60 million over three years, yielding a positive return that justifies scaling to additional sectors.

Particular sectors such as electronics, cosmetics, and apparel will be prioritized based on risk exposure and impact on economy; the program will create jobs and strengthen supply chain resilience across the following priorities and collaborations with industry stakeholders.

The outlined approach supports sustained impact by aligning jobs with functional capabilities, ensuring enforcement is proportionate and transparent, and leveraging existing agreements to accelerate action across the industry. The particular emphasis on consumers, information exchange, and agreements with providers underpins a scalable solution that strengthens the economy while protecting brands and consumers alike.

Launch Milestones and Critical Dates

Publish a roadmap aligned to june milestones with named owners for each block and a harmonised governance structure, led by elizabeth, to align designview, knowledge, and risk controls.

• June 15 – governance charter approved; harmonised risk framework established; responsibilities assigned for each block; authorities documented; experts consulted; these steps ensure a solid infrastructure for the project.
• June 30 – designview finalised; architecture blueprint v1; european token model aligned with euipos requirements; documentation prepared for the system and stakeholder reviews.
• July 10 – core infrastructure and system interfaces reviewed; verifies plan defined; 24/7 monitoring setup; knowledge transfer to the operations team; consumers’ data protection mapped.
• July 25 – token design and compliance mapping completed; harmonised governance rules embedded in the program; risk controls tested with a simulated economy, using real-world transaction scenarios.
• August 15 – pilot environment deployed across blocks; functionalities enumerated; trial runs with a subset of young users; feedback loop established with experts and european partners.
• September 1 – risk assessment outcomes integrated into the governance playbook; euipos alignment confirmed; interoperability checks across the system completed; first consumer-facing transactions enabled.
• September 30 – final acceptance package; metrics for performance, governance, and consumer protection finalized; plan for scale-up with a european partner network and additional blocks prepared.

Regulation Page 44: Compliance Scope and Deadlines

Recommendation: Implement a 12-month compliance plan with defined milestones, go-live targets, and clear ownership, and document the cost-benefit result for stakeholders.

The compliance scope covers decentralised blocks, copyright controls, authenticity verification, and knowledge creation processes, plus alignment with laws whose frameworks govern projects designed to meet consumer demand and protect consumers.

The context relies on mbbc governance and inputs from experts, including lopez, to ensure practical applicability and risk awareness; the plan prioritises transparency and traceability across all stages.

Plans and milestones: First deliverables include mapping of blocks, rights, and compliance checkpoints within 30 days; subsequent milestones address data governance, rights clearances, and verification routines, with the go-live target synchronized to market readiness.

Cost-benefit analysis should quantify the result in time savings and economic impact, reduce counterfeit exposure, and enhance trust, enabling a rational fill of budget and resources. The assessment compares alternative approaches and identifies the option that yields the best balance for consumers and producers.

Governance structure forms a committee of experts with defined roles in risk, compliance, and product teams; the governance body should publish dashboards here and maintain audit trails for decisions. The decentralised model requires clear accountability, technical controls, and a plan for ongoing knowledge capture and project formation.

Outcomes will be judged by consumer uptake, demand signals, and authenticity checks across projects; ongoing learning captures how knowledge and creation practices influence legal context and how laws adapt to evolving technology.

Notes from lopez indicate practical constraints and opportunities.

Participation Eligibility: Who Can Enter and How

Register immediately if you hold defined rights to your submission and meet the criteria. Eligible entrants include individuals and legal entities with copyright ownership or licensed rights to material, such as universities, startups, NGOs, and research institutes. All participants must be registered in the official database and provide verifiable evidence of ownership or licensed rights. Each entry should present a clear structure of ownership, roles, and responsibilities, plus a traceable creation timeline and a plan that relates to the blockathon environment. Include notes on copyright claims, any eutms references, and a risk assessment aligned with applicable laws. Following guidelines, nous collaboration with partners is encouraged to strengthen the submission and support next-generation aims. Entrance is open to particular projects that demonstrate provenance and a decentralised approach to data handling, and that stay compliant with privacy and export controls, with the aim of getting a solid result.

How to enter: Create a profile in the official database, upload a project description with the scope and copyright notes, and attach evidence of ownership or licensed rights. Provide a traceable plan showing milestones, resource needs, and the steps to implement next-generation ideas. Specify the particular problem you aim to address and how your solution integrates with the environment of the event. Ensure you disclose governance arrangements, risk controls, and a decentralised data-handling approach. All submissions must include a clear getting started timeline and a mechanism for ongoing status updates; contact details and consent to data processing should be included.

Evaluation criteria: The review panel will verify eligibility against defined criteria and assess the potential impact, feasibility, and alignment with the goals. It will examine copyright legitimacy, the quality of the trace, and the robustness of the database references. Proposals should show visible result potential and a clear route to scale, with plans for dissemination and follow-up. The process aims to produce a transparent, auditable record of each creation and to maintain a decentralised, auditable environment that reduces risk of misuse. Successful entrants stay engaged through regular updates and can participate in subsequent stages to refine their idea and prove impact.

Judging and Deliverables: What Will Be Assessed

Publish the assessment rubric now and require all teams to align with mbbc guidelines; this guarantee transparency and fairness. The evaluation follows a model with a first-pass screening and a final scoring; the panel is formed from offices and external experts; patrick chairs the final review with input from nous and other registered members.

Criteria are weighted as follows: 40% cost-benefit alignment, 25% model quality, 15% security and data protection, 10% compliance with guidelines, 10% operational practicality. The first checkpoint requires a registered model that is tested within a secure environment and follows a reproducible creation process. For a particular data domain, the evaluation uses a consistent framework using standardized test suites, and the mbbc-formatted report records all results. The evaluation also considers how blocks of data are handled, how shippers and offices from participant organizations interact with the system, and whether the approach reduces risk to them.

Deliverables must include: a clean repository with code, a registered model description, data lineage and provenance, test scripts, a cost-benefit justification, and a brief security assessment. All materials should be accessible within a versioned environment using standardized schemas and documented for reuse by others in the offices. The creation notes explain decisions on layers, interfaces, and risk controls, including how blocks and systems interact across teams.

Submissions are reviewed by a panel with independent judges; the evaluation process runs on a structured timeline within the mbbc framework. Feedback is provided to participants within 48 hours of each review round, and the top entries are invited to present a concise demo focusing on implementation, cost-benefit, and user impact. The judging considers how well the solution adheres to guidelines and follows responsible practices used by the teams and their partners, including shippers and offices from participant organizations. The final decision recognizes a model that scales to real-world usage and has a clear plan for secure deployment.

Delivery of outcomes should align with employment and environmental goals: driving creation of jobs, sustaining offices, and establishing robust systems that remain within compliance boundaries. The winning approach will provide a clear environment for ongoing management, a documented cost-benefit path, and a plan to extend the model to new blocks and use cases, with a guarantee of responsible stewardship and ongoing improvement.

Partnership Model: Roles for Regulators, Industry, and Academia

Recommendation: establish a three-part governance framework with clear agreements and shared data access to align regulators, industry, and academia within the security context of the market. Start with a token-based data layer, a first-year roadmap, and a cost-benefit lens to apply practical actions that drive success while helping them stay within budget.

• Regulators and public offices

  1. Establish a central office that coordinates cross-border policy, supported by a designview concept and a bill-like instrument to codify roles, responsibilities, and penalties; ensure the framework they follow is aligned with a formal success metric and a cost-benefit assessment.
  2. Publish clear agreements that specify data-sharing rules, privacy safeguards, and access controls for token-based exchanges; require quarterly reporting on progress, awareness campaigns, and demand signals from the market to inform policy adjustments.
  3. Adopt a risk-based approach and apply proportionate enforcement; build a learned network across europe with knowledge exchange and continuous analysis to improve deterrence and industry compliance.

• Industry and market participants

  1. Implement traceability designs and flexible concepts for authenticating products, using token IDs and tamper-evident configurations; ensure they align with regulators’ agreements and follow stipulated standards. This approach follows established standards and tracks supplies along the chain to prevent unauthorized inputs.
  2. Invest in data standards and interoperability so that data flows from suppliers to retailers can support real-time analytics, demand forecasting, and quality checks across the market; develop cost-benefit dashboards to justify investments.
  3. Build an internal roadmap that creates new jobs in compliance, risk assessment, and innovation labs; allocate budget for pilots that measure results and share what works with partners to raise awareness and drive broader adoption.

• Academia and research institutions

  1. Advance research projects that translate theory into applied solutions; produce developed knowledge, datasets, and analyses that feed policy and industry applications; publish results that inform designview and future concepts.
  2. Collaborate with regulators and industry to develop standard methodologies, frameworks, and case studies; contribute to a shared roadmap and document lessons learned for europe-wide adoption.
  3. Offer talent pipelines and training that grow a pipeline of graduates into jobs in offices, labs, and startups; they can apply findings to real-world contexts and quantify impact via cost-benefit analyses and impact studies.