Artefact appoints Berber Rienks as Partner to expand Benelux AI and data practice

Dutch distribution hubs and e-commerce fulfillment centers are increasingly wiring AI-driven analytics into warehouse management and route planning, using data platforms to trim container dwell time and improve pallet throughput — a context in which senior hires in data and AI have immediate operational significance.

New partner joins Artefact Benelux

Artefact has appointed Berber Rienks as a partner based in its Utrecht office. Rienks brings over two decades of experience at the intersection of data, AI, technology and organisational transformation, joining from Deloitte where she served as a director focused on data and AI consulting. Her career also includes roles at PwC, Accenture and Atos.

Professional profile and sector experience

Rienks has led multiple transformation programmes across:

• AI and machine learning initiatives for predictive and prescriptive analytics;
• Data strategy and governance projects that align business goals with data assets;
• Digital transformation efforts tying technology adoption to cultural change;
• Customer-centric innovation for improved user journeys and product-market fit.

Her client portfolio spans telecommunications, technology, energy, retail and consumer goods, and includes time spent in industry roles supporting L’Oréal and a Dutch telecom operator.

What this means for Artefact’s Benelux growth

Artefact’s Dutch hub has been one of the company’s fastest-growing markets, expanding to a 70-person team and earning a local growth award in recent years. Rienks’s arrival is positioned as a catalyst for deeper client engagement in sectors where data-driven decision-making affects operational logistics, such as inventory forecasting, demand sensing, and last-mile dispatch.

Leadership style and broader commitments

Rienks emphasises a human-centric approach to transformation, blending strategy, technology and culture. She has articulated a focus on connecting people, purpose, data and AI — phrasing that signals Artefact’s alignment with responsible AI and the softer skills needed to embed analytics into business routines.

External initiatives and advocacy

Outside client work, Rienks participates in leadership and diversity initiatives: she is a member of SER Topvrouwen, which promotes gender equality and executive leadership in the Netherlands, and previously served as a board member of the WICT Network Europe, supporting women in technology across Europe.

Operational impact: why a partner hire matters

From a logistics lens, senior hires in data and AI matter because they accelerate the translation of analytics into measurable outcomes: improved demand forecasting, smarter routing, optimised load planning, and reduced waste in inventory and transport. In short, the hire can help clients convert models into better shipment, delivery and distribution decisions.

• Short term: stronger client advisory capacity, faster project kick-offs, and expanded service offerings in data-driven logistics solutions.
• Medium term: implementations of predictive maintenance, dynamic routing, and inventory optimisation that reduce total logistics cost.
• Long term: cultural shifts inside clients that enable continuous improvement and resilient supply chains.

Anecdote from practice

It’s one thing to build models and another to make them stick. From working alongside logistics teams, the hard lesson is always the same: the tech is only as good as the processes and people that adopt it. A seasoned partner like Rienks can be the difference between a pilot that gathers dust and a scaled solution that actually moves pallets faster — no smoke and mirrors, just practical change management.

Profile snapshot

Key attributes that Rienks brings to Artefact:

• Deep consulting experience across Big Four and global consultancies;
• Cross-sector exposure enabling transfer of best practices between industries;
• Track record in aligning data strategy with business priorities;
• Commitment to diversity and leadership development.

Implications for clients and partners

Clients in retail, consumer goods and telecom can expect Artefact to accelerate AI adoption across planning and execution layers. That feeds directly into the mechanics of shipping and forwarding: smarter forecasts lead to leaner inventories, lower haulage expense and fewer expedited shipments, which in turn eases pressure on couriers and distribution networks.

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In summary, Artefact’s appointment of Berber Rienks strengthens its Benelux leadership in data and AI and should accelerate client projects that touch on logistics, from forecasting to last-mile delivery. Organisations aiming to translate analytics into lower shipping costs and better distribution should watch for accelerated offerings and scaled implementations out of the Utrecht hub. For businesses and shippers seeking reliable, cost-effective transport, GetTransport.com aligns well with these developments by offering flexible solutions for cargo, freight and parcel movement — simplifying Sendung, delivery, transport and relocation needs across international and local routes. Whether you move a pallet, a container, bulky furniture or a fleet of items, the right mix of data-driven advice and practical transport options saves time and money in the end.