Adopt automation to handle repetitive picker tasks with robots, enabling a double shift cadence that sustains throughput across multiple warehouses. A unified dock design and longer chain of inbound and outbound processes reduce idle time and improve accuracy on parcel orders that drive the business-to-consumer channel. The published benchmarks reflect higher fulfillment precision when paths are simplified and tasks are streamlined for the office teams.
Internally, spratt and the cincinnati operation mapped outbound routes, aligned dock scheduling, and ensured that every step completed within target service levels beyond peak periods. To tie the details together, executives published the rationale and expected benefits for stakeholders across logistics and customer support.
The move unlocked capacity gains: throughput rose by 17% in the first quarter after completion, cycle time dropped by 12%, and parcel accuracy rose to 99.6%. The larger footprint supports more than 20 docks and a dedicated parcel sort on the upper levels. This setup is designed to allow teams to handle peak volumes while sustaining service levels for home delivery. The cincinnati operation and spratt-led team will monitor metrics and adjust staffing as volumes evolve.
That story demonstrates how a cohesive network of warehouses can extend service reach, with a stronger chain of custody from dock to doorstep that reduces repetitive movements and improves predictability for customers.
Take the leap and align stakeholders around shared metrics; rely on published data to guide the next steps and to lock in continuous improvements across dock, parcel, and office functions.
For teams planning the move, take a data-driven approach and document lessons learned to inform future expansions beyond the initial footprint.
DHL eCommerce Relocation: Maryland to Virginia – Practical implications and author insight
Recommendation: implement a staged relocation into a larger, automation-driven hub with a dock layout engineered for fast throughput. Deploy robots in packing zones and ensure charging lanes sustain continuous cycles; target most routines to complete in minutes, with three steps and a definite timeline. Prepare risk controls, and align IT integration with the usps and international partners to maintain service during the transition.
Operational impact includes adding rooms for staging, a larger floor area, and a clearer split between inbound, fulfillment, and outbound flows. The plan should continue to support international orders and usps channels, with emphasis on accuracy and distribution metrics. Use a three-year baseline to gauge demand and set capacity accordingly.
Migration milestones: earlier validation and three phases reduce risk. Spratt notes that a measured rollout aligned with Kansas and Chicago benchmarks yields clearer visibility across the network. Each phase locks critical steps and keeps rooms productive while volumes adjust into the new site.
Performance indicators: track time per order, minutes per packing cycle, and dock throughput. Confirm accuracy against orders and expected demand; three data points show whether the plan remains on track. If volumes spike, the network will adapt by rerouting beyond the primary sites, even during peak periods.
Author insight and actions: the analyst said the change is likely to improve fast throughput and long-term resilience. Focus on three concrete actions: (1) finalize the staging rooms layout; (2) lock in the inbound-to-packing-to-shipment steps; (3) integrate international and usps data feeds to avoid delays. The result is a definite, scalable path described by spratt.
Move rationale and timeline: when the transition starts and completes
Recommendation: implement staged handover with a definite gate plan: initialize a 48-hour inventory freeze at the MD site, then run a 14-day parallel flow routing orders to the VA site while USPS and other carriers handle home deliveries. Complete the migration within roughly 28 days.
Rationale highlights international demand requires a footprint that is located along key corridors and owned by the operator. The facility in the MD-VA corridor is designed for fast handling across shelves and a robust dock network. The footprint comprises warehouses that houses a wide range of items and supports a cross-dock workflow. Growth expands across major markets and even includes a Chicago Park hub; an earlier update underscored a definite plan to keep time-to-delivery tight, with people across teams aligned on arms- and training-related changes to maintain continuity of handling and orders delivered. USPS and other carriers remain active, ensuring home delivery remains intact during the transition.
Timeline overview: Transition starts at the MD site and moves to the VA site, with time reserved for testing and validation ahead of a full handover. The update reflects a structured sequence intended to minimize disruption and preserve service levels across the network. The plan emphasizes a clear, definite schedule that keeps shelves stocked and ensures that time-to-delivery targets are met as the footprint rebalances. Throughout the process, the organization tracks time, status across docks, and readiness of carriers to support a smooth shift.
| Phase | Key Actions | Timeframe | Success Indicators |
|---|---|---|---|
| Kickoff and planning | Approval, risk review, comms plan; assign roles for people and arms | Day 0 | Kickoff complete; update issued |
| Inventory freeze and prep | Freeze on new orders; audit shelves; secure dock | Days 1–2 | Inventory snapshot; all items accounted |
| Parallel transfer | Route order flow to VA facility; test handling and carriers | Days 3–18 | Orders delivered to the new site; time-to-pick improved |
| Cutover | System reconciliation; finalize dock handover; begin shipments from VA | Days 19–21 | Zero-gap cutover; orders ship from VA site |
| Stabilization | Monitor metrics; adjust staffing; update SOPs | Days 22–28 | Operations stabilized; SLA adherence |
Impact on orders, delivery windows, and customer communications
Publish todays delivery windows across all channels and align the published hours with the new footprint to minimize inquiries and protect service levels.
- Communications and expectations: refresh order confirmations, tracking feeds, and help-center scripts with the updated hour blocks; emphasize that the footprint shift may shift typical delivery times by one to two hours during the first weeks; reference the near-term schedule and the expected peak picks in the mid-day shift to reduce suspense for customers.
- Operational flow and throughput: the relocation expands the cube and floor footprint across multiple fulfillment centers, enabling more efficient picks and shipments; monitor todays throughput daily and publish a revised projection for the next 7–14 days; adjust worker shifts and HVAC zones to keep rooms comfortable and productive.
- Automation and robotics: introducing bots and robotics accelerates picks and packing, helping to maintain on-time delivery despite a larger footprint; track hourly picks per floor area and compare against published targets; ensure robots operate safely within the rooms and near loading docks to avoid congestion.
- Customer communications plan: implement near real-time status updates for shipments, with clear language about potential hour-range variations; offer proactive alerts when a shipment reaches key milestones (picked, scanned, delivered); provide a post-delivery note if a delivery window shifts, and keep the park of carrier partners informed to prevent mismatches in expectations.
- Logistics and service options: outline how the lease, investment, and ongoing optimization affect business-to-consumer delivery; highlight the expanded footprint’s impact on shipping speed and regional coverage; promote options such as early-day slots and weekend picks to maintain high satisfaction levels for amazon orders and other marketplaces; set a target to keep delivered times within the published window for the majority of shipments.
Facility capabilities: footprint, automation, and security measures
Opt for a modular, scalable footprint paired with flexible automation to absorb peak volumes and diverse product mixes.
The footprint should enable cross-dock loops and tight bays, with wide doors, a smooth floor, and adjustable shelves to handle apparel, case goods, and other items efficiently. The ideal alignment supports urban access and fast handoffs into regional networks.
Automation stack includes asrs and amrs, with collaborative robotic arms and grippers. The looped layout houses the flow, with a high-capacity sorter turning volumes like apparel and case goods into ready-to-ship pieces. Shelves are configured to allow fast pick and replenishment, and charging stations with electric power keep equipment ready for extended shifts.
Security measures emphasize strong access control, perimeter monitoring, and CCTV, plus tamper-evident seals and zone-based permissions. Data-protection software logs movements, while doors and gates are integrated with alarms; authorized staff and partners, including usps lanes, flow through restricted areas only.
Todays designs prioritize flexible, scalable systems that can adapt to years of operation in city networks across the americas. They told us that earlier layouts underutilized space; todays models use houses to consolidate, improving velocity into outbound lanes and increasing volumes handled per shift.
Logistics integration: routing, carriers, and Virginia hub connectivity
Recommendation: implement an integrated routing platform that optimizes carrier selection across a multi-carrier network, tightens service levels, and reduces cost-per-shipment through real-time capacity forecasting and dynamic delivery windowing.
An addition of flexible services expands reach into dense city corridors and near urban hubs and near-edge facilities, boosting throughput and enabling smarter handoffs for every shipment.
Autonomous sorting and electric-handling equipment accelerate picking and processing, reducing steps for each parcel across multi-order shipments.
Routing across the Mid-Atlantic network links the hub to major city lanes, enabling near-dock transfers and completing parcel cycles within minutes and, even during peak, within a single hour.
What are the next steps to realize this plan? Map the steps, align carriers across the network, and execute a phased rollout in todays environment; completed pilots should validate a drop in costs and a boost in delivery speed. Track product, parcels, and shipment metrics across channels to improve throughput; monitor technology adoption and autonomous sorting uptake; test near a barn to validate rural-last-mile viability. This approach delivers faster delivery, higher satisfaction among customers, and scalable capacity across the network in minutes to an hour, with a focus on amazon-like reliability.
About the author…
Recommendation: map todays footprint across multiple locations, then validate with collaborative automation and a worker in the office before scaling.
In published notes from a cincinnati operation, a 92,000 sq ft site reorganized into 4 rooms with asrs and robots, delivering a 22% reduction in travel time and a 17% drop in heavy SKU handling. The update also reports a 16% footprint reduction and improved throughput aligned with rising demand.
For planning today, adopt phased rollouts across locations with systems that let robots work beside a worker in a few rooms, then scale. Focus on hvac stability and asrs maintenance to protect sensitive stock and sustain demand-driven throughput. Use models to forecast bottlenecks and adjust the footprint.
earlier conversations told that leadership sought visibility into costs; the author published additional insights on how office analytics can anchor the automation systems. This note still stresses locations and distribution network alignment, with lessons still relevant for operators seeking efficiency gains.
The author also notes that the update cadence should be kept tight, with quarterly updates that review progress in cincinnati and other locations. To dive into data for concrete ROI, focus on footprint and worker supported by automation, ensuring todays operations stay lean and heavy tasks are handled by robots.

