Minimax’s President Embarks on 900 km Cycling Journey to Support Employees

The Journey Begins

The president of Minimax, Yves Poirier, has embarked on a remarkable 900-kilometer cycling journey. This venture wasn’t about transporting goods; it aimed at delivering inspiration and raising funds for employees facing unexpected medical expenses.

The Motivation Behind the Ride

A Cornwall, Ontario native, Poirier has long thought about visiting each of Minimax’s terminals, which stretch from Drummondville, Quebec, to London, Ontario. This year, he decided to finally take that plunge, combining his passion for cycling with a noble cause—fundraising for employees grappling with out-of-pocket medical costs.

Poirier’s initiative managed to raise around $7,000. This was achieved through an internal fundraising effort where colleagues paid $5 each to guess the time of his arrival at each terminal, with Poirier himself contributing $200 awards for the closest guesses.

Understanding the Initiative

In a communication to employees before the ride, Poirier emphasized his goals:

• Fundraising for Colleagues: All proceeds will assist team members or their families dealing with significant medical costs.
• Promoting Wellness: The initiative aims to encourage an active lifestyle among employees.
• Community Building: It focuses on coming together as one big family to support those in need.

Poirier branded this endeavor as “Yves’ Ride for Mental Health.”

The Route and Challenges

The original plan was to ride eastward from the London terminal. However, strong winds necessitated a change, prompting Poirier to start his journey from Drummondville on May 20. Despite the relentless rain that he faced, including a downpour that lasted all day Thursday, he pressed on.

The Weather Woes

Poirier reflected on the persistent weather challenges:

“The weather was the big challenge… I was on the bike for 17 hours one day, another 15 hours another day, and even when you’re equipped, you can still feel cold and damp. You just yearn for a warm place!”

Paving the Way for Employee Motivation

Utilizing a GPS app specifically designed for cyclists, Poirier navigated through bustling cities like Montreal and Toronto. The traffic was mostly respectful, and at each terminal, he received a heartfelt welcome from the Minimax employees.

Employee Reactions

The reception Poirier received surprised him, as people gathered to cheer him on at each stop. The terminal in Hamilton even set up tents and balloons to celebrate his arrival, while the London terminal displayed a large banner and colorful balloons.

Eric Olesak, the terminal manager in Hamilton, shared that Poirier’s extraordinary commitment served as a tremendous inspiration and motivation for everyone involved:

“Our whole team has been greatly inspired by his actions.”

A Message of Health and Well-being

In addition to raising funds, Poirier hopes to motivate his colleagues to engage in more activities that promote health. He clarified that it doesn’t have to be cycling alone but any form of physical movement:

“Inspiration is key; it’s about getting everyone moving and healthy!”

What’s Next?

Poirier is even contemplating organizing a future fundraising activity that would invite more Minimax employees to participate as a group. As he wraps up his journey, he humorously noted that he plans to take it easy this coming weekend.

The Link to Logistics and Company Values

Poirier’s initiative underscores the alignment of personal commitment with Minimax’s corporate values. It shows that the ethos of the company—’Peace of mind transportation from our family to yours’—is more than just a motto. Poirier’s heartfelt message is that they are one big family, coming together to support members in need.

Paving the Path Forward

Events like Poirier’s ride emphasize not only the commitment to employees but also the inherent values of community and support within a business framework. Such initiatives can significantly boost morale, enhance teamwork, and create a culture focused on health and well-being.

In Summary

Yves Poirier’s incredible cycling journey for Minimax encapsulates the spirit of community, support, and active involvement. It serves as a reminder that in logistics—and indeed any field—human connections and care for one another create a robust organizational culture. It aligns with the principles of efficient logistics, where team collaboration is key for successful operations.

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