TBC, Turkish Airlines, and Visa Join Forces to Introduce Co-Branded Debit Card in Georgia

TBC and Partners Launch a New Era in Banking

TBC Georgia, a prominent financial services provider in the South Caucasus region and a part of London-listed TBC Bank Group, has unveiled an innovative co-branded premium debit card in collaboration with Turkish Airlines and Visa. This marks an exciting development in the landscape of financial services, as it introduces Georgia’s first-ever co-branded bank card associated with an international airline.

Enhancing Retail Banking with Travel Rewards

This exclusive card aims to enrich TBC Georgia’s retail banking offerings. Available only to customers using TBC Concept 360 and TBC Wealth Management services, which serve the premium and private banking sectors, the Turkish Airlines Visa card allows users to accumulate miles for every step of their international travels. This includes activities such as booking flights and accommodations, utilizing transportation services, dining at restaurants, and even booking domestic flights as well as hotels within Georgia.

A Structure of Collaboration

A pivotal Memorandum of Understanding (MoU) was established between TBC Georgia, Turkish Airlines, and Visa, enabling the launch of this state-of-the-art debit card on June 12th in Istanbul. The recorded miles accumulated via this card can be redeemed on the Turkish Airlines app or website for a range of services, including booking flights, purchasing additional baggage, upgrading cabin classes, selecting seats, and shopping at the Turkish Airlines online store.

Additional Perks for Cardholders

Moreover, beyond simply earning miles, cardholders will enjoy a plethora of exclusive benefits. These include ten airport lounge access passes and expedited security lane access for themselves and up to three travel companions. Additional perks feature discounts on taxi rides to and from Tbilisi International Airport and reduced rates for international internet roaming, adding a layer of convenience and cost-effectiveness for frequent travelers.

Commitment to Customer Empowerment

This landmark enterprise reflects TBC Georgia’s unwavering commitment to enhancing its retail banking services while solidifying its status as a market leader in Georgia. Building on the solid foundation of its flagship debit product, the TBC Card, which has reached over 260,000 users by the first quarter of 2025 (tripling from the previous year), this Turkish Airlines Visa debit card is set to deliver increased value to its premium retail clientele, thereby fostering deeper customer loyalty and engagement.

Voices from Leadership

Vakhtang Butskhrikidze, CEO of TBC Bank Group, remarked on this significant partnership with Turkish Airlines and Visa, highlighting that this endeavor reinforces their commitment to transforming the banking landscape for customers in Georgia. Bringing together three trusted brands underscores their ambition to make travel more straightforward, rewarding, and user-friendly for premium banking clients while continuously elevating the quality of their customer experience.

Arif Ali Gezmisoglu, SVP of Marketing for Turkish Airlines, noted the joy of launching a collaboration that offers Georgian customers a fresh way to benefit from their everyday spending. This initiative emphasizes enhancing the entire travel experience and generating added value for passengers.

Diana Kiguradze, Regional Manager for Visa in the Caucasus and Moldova, expressed enthusiasm for unveiling Georgia’s first airline co-branded card. She explained that it’s designed specifically for travelers who appreciate convenience and rewards, enhancing their international journeys through a wide range of travel benefits and detailed spending rewards. This collaboration indeed showcases a shared dedication to providing exceptional value for those with an ardor for travel.

Broader Implications for Logistics

The launch of such an innovative financial product not only transforms individual customers’ travel experiences but could also have broader implications for logistics and the transport sector. The synergy between financial services and travel logistics encourages seamless transactions, ultimately enhancing mobility across regions. As customers engage more with travel banking products, companies within the logistics sphere may need to adapt, ensuring they align their services effectively to meet evolving consumer demands.

Resumen

In summary, the introduction of Georgia’s co-branded airline debit card by TBC Georgia, Turkish Airlines, and Visa is a game changer that marries aviation with banking rewards. Whether someone is booking flights or indulging in local experiences, the benefits of accumulating miles and enjoying premium travel perks add an exciting layer of opportunity.

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