Exploring Will Jenkins’ Journey to Transform Freight Brokerage Talent and Training

Addressing Talent Challenges in Freight Brokerage

In the demanding world of freight brokerage, one thing stands out as a true game-changer: the ability to attract and retain top-notch talent. This is where Will Jenkins steps in with a fresh approach to solving these persistent challenges in the industry. With a proven track record of scaling a major freight brokerage, Jenkins launched Journey in late 2023 to provide tailored recruiting, consulting, and training services that speak directly to the unique needs of freight brokerages.

From Humble Beginnings to Industry Expertise

Jenkins’ path in freight logistics began in 2014 at Coyote Logistics, starting from zero industry knowledge as a carrier sales representative. Quickly learning the ropes of brokerage sales, he rose through the ranks, eventually managing customer sales teams and training new hires on everything from cold calling to closing deals directly with shippers. This foundational experience paved the way for the launch of MoLo Solutions in 2017, co-founded by Jenkins and partners.

MoLo rapidly grew, hitting impressive revenue marks by 2020, with Jenkins leading the customer sales division and integrating proprietary training programs that became vital to the company’s culture. The 2021 sale of MoLo to ArcBest for a substantial sum marked a turning point, after which Jenkins decided to pivot away from running a brokerage to focusing on a bigger industry problem: helping other brokerages scale effectively.

Journey’s Purpose and Approach

Based on all the lessons learned from building one of the fastest-growing brokerages, Journey was created to package this expertise into practical support. The company’s approach is thoughtful and diagnostic, often revealing that clients need to address foundational issues before recruiting can be successful. For example, an early engagement with a midsized brokerage revealed a need for a “player-coach” role rather than a traditional sales VP, emphasizing the importance of asking the right questions about organizational structure before jumping to hiring.

This philosophy underscores a famous adage: “slow down to speed up.” Rather than rushing into decisions, Jenkins and his team help brokerages build a stable, scalable foundation for long-term success.

Training: The Heart of Brokerage Growth

One of Journey’s standout offerings is its comprehensive training programs. More than 750 professionals have completed its self-paced online courses, while hands-on bootcamps—available both online and in-person—immerse sales reps in the nitty-gritty of building their own book of business. These aren’t your average training sessions; they focus on real-world skills that promise to make a tangible difference.

An AI-Driven Edge

Adding a cutting-edge twist, Journey has partnered with Hyperbound to deliver an AI-powered sales training platform. This innovative tool creates realistic role-playing scenarios by mimicking real shippers in cold calls or quarterly business reviews, letting reps hone their skills risk-free. Managers can monitor these interactions in real time, offering instant feedback and tracking progress—a game changer in sales coaching.

Lean, Focused, and Client-Centric

Despite these ambitious services, Journey operates with a lean team of six, relying on organic growth and zero paid marketing. The staff’s deep industry knowledge and hands-on involvement keep the services highly specialized. Jenkins emphasizes that talent recruiting and development remain the spearhead of brokerage success, and Journey assembles those who truly “know how to play the game.”

Table: Journey’s Core Services Overview

Implications for Logistics and Freight Brokerage Operations

Why does this matter for the broader logistics world? Talent shortages and recruitment challenges directly influence freight brokerage performance and the efficiency of freight movement across chains. A well-trained sales force means brokerages can better match loads with carriers and shippers, streamline freight dispatch, and reduce delays in shipment delivery. In a landscape where razor-thin margins make every relationship-count, strategic talent development fosters reliability, growth, and competitive advantage.

Looking Ahead: From Talent Building to Industry Transformation

Jenkins’ Journey will likely continue to grow as freight brokerages face increasing competition and pressure to improve service quality. By combining consulting wisdom, hands-on training, and AI-powered tools, the platform positions itself as a vital resource for brokerages looking to thrive—not just survive—in an evolving market.

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Conclusion

Will Jenkins’ Journey sheds light on the critical role talent acquisition and development play in the freight brokerage world. By leveraging decades of experience, combined with modern technology and a hands-on approach, Jenkins addresses the industry’s talent challenges head-on. For logistics as a whole, this means better freight dispatch, smoother shipments, and more reliable service across the board. If efficiency and growth are your goals, platforms like GetTransport.com provide the reliable, global transport and freight forwarding solutions necessary to keep cargo moving smoothly.