CCEP – A Global Business with a Local Footprint

Recommendation: adopt a three-step sourcing model that prioritizes regional materials while preserving scale, reducing risk and cost through disciplined management. Align suppliers, optimize deliveries, and ensure accurate distribution data to drive faster responses than before and less waste.

Incorpora passion for quality into every link of the chain; this mindset boosts deliveries and accuracy while trimming costo and waste. We work from regional networks to shape fornitore performance and keep qualcosa for everyone, avoiding unnecessary risk.

To become leading in this space, build a playbook that clarifies roles, metrics, and escalation paths. Emphasize risk management with suppliers, quarterly reviews, and alignment with capacity to scale and respond to shifts in demand.

Consider a practical note from andorra: Three months of data improved accuracy and reliability in deliveries. This example shows how even smaller markets can contribute meaningful improvements when backed by disciplined planning.

Focus on distribution and deliveries planning to minimize costo, reduce risk, and improve service levels. Use a simple playbook to align materials, delivery steps, and fornitore performance, aiming for less waste and higher quality.

CCEP: Global Strategy and Local Footprint

Establish an international presence anchored by a world-class brand in europe and zealand. Implement a scalable supply framework that prioritizes syrup beverages and a disciplined distributor network, including cross-border logistics and local manufacturing where available.

Plan five regional hubs and twelve distribution centers to improve scale and reliability; set a target to reduce lead times by 20%. Strengthen safety and quality controls through standardized SOPs, audits, and third-party verification to boost trust across markets.

Go-to-market actions focus on market-specific formats and channel mix, offering multiple SKUs across bottles, cans, and syrup concentrates. Build a distributor network to extend reach, including partnerships with local retailers and on-premise operators. Infuse passion into brand storytelling while keeping taste and packaging consistent.

Localized product and pricing: adapt to situation in each country; price tiers align to consumer income and competitive context. Size and mix optimization: streamline portfolio by region, reinforcing core items while testing limited-time offers. Each companys unit should implement a quarterly review to capture learnings, including data from papua and monaco markets. This drives size efficiency across markets.

Performance outlook: expect more efficiency in supply and improved margins as scale grows. Key metrics include order cycle time, on-time delivery, and distributor retention. A phased rollout starts in europe and zealand, then expands to papua and monaco; milestones are tied to safety audits and regulatory alignment.

Localized SKU Strategy: Align Coca-Cola Bottles and Flavors to Regional Preferences

Adopt a regional SKU matrix that maps bottle sizes, sweetness levels, and flavor variants to each market’s tastes within the first year.

Implementation pillars

1. Market clusters and alignment: european cluster includes belgium, netherlands, monaco; african cluster covers key markets on the continent; far-reaching plan addresses there tastes while maintaining coca-colas identity and safety standards.
2. SKU formats by region: belgium: 250ml, 330ml, 1L; netherlands: 330ml, 500ml; monaco: premium 200ml glass and 330ml can; african cluster: 300ml PET and 500ml; include seasonal 250ml options.
3. Flavor palettes and differentiation: core coca-colas profile remains consistent; european tastes favor lighter sweetness; african markets benefit from stronger fruit-forward notes; include 3-4 region-specific variants per cluster; test in limited runs to validate preferences.
4. Packaging and label safety: align packaging to regulatory requirements; ensure translations and safety labeling; monitor water usage implications and environmental claims; address safety audits and compliance at every pack type.
5. Supply chain and execution: engage suppliers and manufacturer partners early; build a playbook that standardizes processes across markets; set lead times, packaging specs, and quality checks; track progress there at the level of each SKU; maintain buffer stock to prevent stockouts.
6. Rollout and time-to-market: implement a phased execution with pilots in 4 markets; target time-to-market of 8-12 weeks for new SKUs; then scale to additional countries; include review cycles to adjust the plan.
7. Metrics and governance: establish dashboards measuring share by SKU, sell-through, and margin; monitor safety incidents and quality defects; use level-based KPIs to keep accountability; address any underperforming SKUs quickly by adjusting flavors or formats; ensure the company learns from each cycle for a consistent, continuous improvement approach.

Point-of-Sale Displays: Designing In-Store Signage for Local Audiences

Recommendation: Implement a three-prong end-to-end POS display package that targets brand recognition, category guidance, and promo messaging in three key zones: shelf-edge labels, gondola end-caps, and checkout-adjacent boards. Use durable materials and high-contrast typography to ensure legibility at 2–3 meters; tailor copy to drink categories, including alcohol, without clutter.

Design language should reflect area shopper norms; in Bulgaria, planogram-driven visits and quick decisions favor concise visuals and color cues tied to regional preferences. Use a bold headline, a single offer, and a QR code for deeper details to maintain focus for everyone in line.

Provide a playbook with three templates: shelf-edge label (8×11 in), end-cap banner (24×36 in), and counter card (6×8 in). Formats match limited shelf space and ensure end-to-end content flow from production to store. Each unit pulls data from the inventory system to keep messages relevant across distribution.

Content should be data-driven: include product name, price, and a clear call-to-action; rotating promotions keep visibility high and help resilience during slow periods. Tie messaging to production calendars and capacity constraints to avoid over- or under-stocking.

Leverage technology to track performance: integrate data from POS, signage, and field teams; end-to-end systems provide visibility on rotation, shrink, and revenue. Use dashboards to measure growth and to compare alcohol vs. non-alcohol drink categories; ensure signage respects climate conditions (sunlight, humidity) in stores.

Coordinate alongside a Bulgaria-based distributor and a local manufacturer to ensure capacity and production schedule alignment; plan for reverse logistics to replace damaged units and rework displays quickly when campaigns rotate. Maintain a three-month refresh cadence to keep content current.

Train employees to install and rotate displays using the playbook; ensure a single standard for production quality across stores; keep checklists concise and visuals easy to follow; support teams with end-to-end guidance so every location can execute consistently.

Measure impact: track category growth, uplift in drive-time visits, and conversion rates near checkout; monitor inventory changes and distribution effectiveness to optimize future cycles. A strong, data-driven approach yields a stronger resilience across markets, boosting growth without overtaxing capacity.

Next step: Visit the playbook to start deploying, monitor results, and adjust based on data.

Packaging and Label Compliance: Regulations, Sustainability, and Local Messaging

Adopt a centralized labeling policy linked to a single data hub to cut duplication and cost. That move aligns standards across cola packaging for multiple regions, reducing pressure on site teams and between wholesalers, retailers, and distributors. Leverage technology to automate label creation, reduce human error, and move data across the warehouse and site network. The goal is to make labels trusted by regulators and consumers alike, and to improve overall efficiency. These measures should be piloted on a far-reaching set of SKUs across the regions first, and a plan to scale. Recommended baseline: 6 SKUs in 3 regions.

Integrate sustainability into packaging labels: disclose recycled content, ink types, and recyclability icons in regional languages; apply to multiple product categories for growing markets. Adhere to GS1 standards for barcodes, product identifiers, and data fields to ensure that the information flows between site, warehouse, wholesalers, and retailers. Distribute templates to site teams and partner networks. Use eco-friendly inks and recyclable coatings; track material disclosures in a shared data store. Quantify environmental claims: target a 20% reduction in virgin material use per year across cola lines.

Region-specific messaging strategy: align product stories to cultural cues while preserving regulatory clarity. Create a region-facing label library that travels alongside packaging–from warehouse to retailer–ensuring that the consumer sees a trusted, compliant message. Engage marketing, regulatory, and store operations to minimize rework and keep everyone aligned.

Implementation plan: 1) Inventory audit of packaging lines; 2) Standard label templates; 3) Build API feeds to ERP and WMS; 4) Train teams; 5) Establish KPIs: cycle time, error rate, and label-read success. KPIs: cycle-time reduction of 25%, label-read accuracy near 99%, and waste down by 15%. Timeline: pilot in Q3, scale nationwide by year-end.

Vending and Micro-Markets: Offering Local Payment Options and Product Mix

Recommendation: starts with a 90-day pilot across five sites in dense footfall zones to validate region-specific payments stack and a tight, relevance-driven product mix.

Implement payments stack that includes cash, contactless card, mobile wallets, and QR payments, delivering options in Europe and other markets. Track uptake by site, noting that rapid adaptation typically drives a 15–25% lift in average transaction value during the first summer peak.

Align stock with local tastes to reduce waste and optimize margin. Prioritize a core cola and water line plus healthier snacks, sustainable packaging, and regional grab-and-go bites. Schedule rotations to reflect seasonality and campus calendars. Use accuracy to avoid overstock and stockouts, aiming for a max 4% variance from forecast on monthly deliveries.

Adottare un modello di collaborazione tra rivenditore, operatore e consiglio del sito. Revisioni dirette trimestrali; campagne estive per promuovere bevande fresche e snack regionali; queste azioni mantengono l'assortimento rilevante e le consegne puntuali. Non affidarsi a congetture: selezionare fornitori affidabili e mantenere percorsi di fornitura chiari per evitare interruzioni.

Il piano di scalabilità si concentra su un approccio limitato e disciplinato: iniziare in piccolo, stabilire un modello ripetibile in più siti e sfruttare una catena di fornitura a base vegetale per ridurre i cicli. Le dimostrazioni in Europa devono essere in linea con le linee guida approvate dal consiglio per garantire conformità, accuratezza e controllo dei costi sostenibile per consegne e livelli di stock. Queste basi consentono una fornitura affidabile che può essere replicata in altri mercati, riducendo i rischi e promuovendo la crescita.

Coinvolgimento digitale: codici QR, app e programmi fedeltà locali

Raccomandazione: implementare un approccio di coinvolgimento tramite QR code presso i principali rivenditori in Africa, collegando un wallet app leggero a marchi come Coca-Cola; puntare all'iscrizione di 100.000 partecipanti entro sei mesi e sostenere l'attività a lungo termine attraverso formazione e incentivi continui.

Ogni rivenditore svolge un ruolo nell'adozione; adatta i contenuti e la formazione alle esigenze del rivenditore.

Ogni fase si basa sulla precedente; l'implementazione iniziale dovrebbe iniziare in alcuni negozi prima di espandersi ad altri mercati.

L'esecuzione è organizzata in tre fasi, ognuna incentrata su risultati rapidi e standard scalabili:

• Fase 1 – lancio diretto su siti ad alto traffico: posizionare codici QR su packaging e cartellonistica in-store; indirizzare i clienti a un'unica app che funge da wallet loyalty; registrare i partecipanti tramite campi minimi; garantire il rispetto degli standard IT dei rivenditori; allineare gli incentivi per i dipendenti per promuovere la scansione.
• Fase 2 - espandere la portata ad altri rivenditori e siti produttivi nella catena di approvvigionamento: personalizzare le offerte per marchio, inclusi i prodotti Coca-Cola, mantenendo la stessa struttura di premi; implementare l'integrazione dei dati di vendita e di inventario per adeguare le promozioni; stabilire un percorso alternativo per i coupon per i clienti offline che si affidano a codici stampati quando la connettività è limitata.
• Fase 3 – governance a lungo termine e ampiezza: standardizzare i formati per i codici QR, le interfacce delle app e i cataloghi di premi; coltivare partnership con operatori del settore per programmi sostenibili; aderire alle normative sulla privacy; scalare in nuovi settori e mercati in tutta l'Africa, compresi i partner legati all'agricoltura come i fornitori di fertilizzanti, per diversificare la proposta di valore.

Cosa misurare e come agire: concentrati su reach, response e retention. Gli indicatori chiave includono il tasso di iscrizione, il tasso di attivazione, i conteggi delle interazioni scansionabili, la frequenza di redemption e l'incremento medio degli ordini per campagna. Utilizza lo stesso framework di KPI per tutte le offerte di marca per confrontare le prestazioni per rivenditore, paese e stagione. Se la response è in ritardo in una determinata situazione, adatta rapidamente l'offerta, ruota i marchi e aggiorna le risorse creative per mantenere lo slancio.

Note operative: il successo dipende da un piano frontale chiaro che allinei dipendenti, rivenditori e fabbriche. I moduli di formazione forniti ai dipendenti devono riguardare la gestione dei QR, la navigazione dell'app e le norme sulla privacy; i responsabili a livello di negozio devono monitorare i tempi di attività degli scanner e la visibilità dei codici. Un protocollo standardizzato di condivisione dei dati riduce l'attrito tra i canali di fornitura e consente un processo decisionale in tempo reale, contribuendo a mantenere le campagne attente al clima pertinenti e tempestive.

Questo approccio funziona in tutti i settori e i mercati.