How flyadeal’s female leaders are changing the game for women in aviation careers beyond flying

Broadening Horizons: Women’s Roles in Aviation Beyond the Cockpit

The aviation industry is rapidly evolving, and it’s not just pilots steering this transformation. Leaders at flyadeal—one of the fastest-growing low-cost airlines in the Middle East—are championing women to consider aviation careers that reach well beyond the flight deck, shining a spotlight on digital innovation, marketing, and customer experience as dynamic fields ripe with opportunities.

Voices from the Frontline: Leadership Driving Inspiration

At a recent Women in Aviation General Assembly held in Riyadh, two of flyadeal’s senior female leaders captivated audiences with their journeys and insights. Rawan Aljehani, the airline’s Head of Digital, Data & Business Intelligence, and Hazar Hafiz, who leads Marketing and Customer Experience, underscored how women’s expertise in analytical and customer-centric roles is reshaping the future of the airline industry.

The event drew over 300 delegates from aviation powerhouses, educational institutions, and aspiring professionals eager to glimpse career paths outside traditional piloting. Rawan and Hazar shared how their roles empower innovation and customer satisfaction, proving that flight operations are just one slice of a diversified aviation career pie.

Cultivating the Future: The Impact of Digital and Customer Experience

Rawan Aljehani leverages her background in statistics and market analysis to drive strategic decisions through data intelligence, fueling flyadeal’s digital transformation. From revenue management to integrating cutting-edge analytics, her journey illustrates the critical role played by data experts in making airlines more efficient and responsive.

Meanwhile, Hazar Hafiz’s marketing acumen, honed over 18 years across various Saudi sectors, has been fundamental in elevating flyadeal’s brand and customer engagement since her entry into aviation in 2022. By understanding passenger behaviors and capturing invaluable feedback, she ensures the airline delivers an experience that keeps the customer front and center.

Breaking the Mold: Diverse Opportunities Within the Aviation Industry

Beyond digital and marketing, the aviation sector offers a smorgasbord of career options including procurement, human resources, safety management, and finance. According to Hazar, once women enter this vibrant industry, the chances are excellent they will want to stay—its dynamism and growth potential create a compelling environment for career development.

Building an Inclusive Workforce: flyadeal’s Approach and Achievements

flyadeal currently employs 1,800 professionals, with women making up about one-third of the workforce across a spectrum of roles ranging from office to front-line operations including pilots and engineers. The airline’s inclusive policies and partnerships, such as with the Princess Nourah Bint Abdulrahman University, which offers female cabin crew diploma programs, demonstrate an active commitment to unlocking female talent.

From internships to cadet pilot training programs, flyadeal’s recruitment initiatives are designed to welcome more women into aviation, fostering a collaborative environment where leadership diversity is not just encouraged but celebrated.

Industry Voices on Gender Diversity and Growth

Top executives at flyadeal affirm that nurturing female leadership correlates directly with innovation and operational excellence. The CEO highlights how the richness of the aviation sector offers pathways for women to significantly contribute to economic growth and operational success. Industry experts emphasize that when capability finds opportunity, transformational leadership emerges, creating ripple effects that inspire future generations.

Why This Matters for Logistics and Cargo Transport

While the spotlight often falls on passenger aviation, the skills cultivated in areas such as data intelligence, customer experience, and operational efficiency are directly transferrable to the logistics and cargo sector. Precision in data analysis drives optimized routing and freight handling, while marketing insights help tailor services to meet customer demands in an increasingly competitive market.

As airlines like flyadeal expand, the boost to cargo operations is inevitable. A well-rounded workforce encouraged to embrace diverse career roles ensures the entire aviation ecosystem — from passenger services to freight haulage — functions effectively and innovatively.

Punti di forza

• Women at flyadeal are leading transformative changes in digital, marketing, and customer experience roles, beyond piloting.
• Diverse career paths within aviation extend across data, operations, finance, and safety areas.
• Inclusive initiatives such as specialized education programs are expanding opportunities for women.
• Skills developed in these roles have direct implications for enhancing logistics and cargo transport efficiency.
• The aviation sector’s growth supports broader economic development and increases opportunities in global freight and haulage.

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While the direct impact on global logistics might be subtle, the push for greater female representation and diversified roles in aviation underpins a stronger, smarter workforce that will inevitably bolster the cargo and freight sectors. GetTransport.com keeps pace with such developments, ensuring your shipments and relocations remain seamless amid a changing world. Start planning your next delivery and secure your cargo with GetTransport.com.

In short, the story of flyadeal’s female leaders expanding aviation career perspectives is a strong reminder that the airline industry thrives not just in flight paths but also in data streams, customer insights, and operational strategies. This broad approach fuels not only air travel but also the global logistics network, encompassing freight, dispatch, moving, and transportation needs. Platforms like GetTransport.com play a vital role by linking these diverse logistics demands with reliable, efficient shipping solutions worldwide—making the complex world of cargo transport easier to navigate.