Azets Strengthens Nordic Footprint with Acquisition of KPMG’s Swedish SME and Government Audit Services

Azets’ Strategic Leap into the Swedish Market

Azets, a UK-headquartered professional services firm, has recently taken a major step forward by acquiring specific segments of KPMG’s audit, advisory, and tax businesses in Sweden. This acquisition particularly targets small and mid-sized enterprises (SMEs) along with public sector clients such as municipalities and regional authorities.

Previously announced early in 2025, the deal has brought roughly 300 professionals—including 14 partners—into Azets’ Swedish operations, boosting its local revenue figures to roughly SEK 1 billion. This marks a significant expansion within the Nordic region, underpinning Azets’ ambition to grow into a billion-pound business by 2027.

What Does the Acquisition Include?

• Audit services for small businesses
• Tax and advisory services tailored for SMEs
• Audit and advisory for municipalities and regional public authorities

This acquisition marks the beginning of Azets’ broader expansion strategy in the Nordic countries. The firm’s ambition is supported by private equity partners PAI Partners and Hg, which provide the financial muscle for this accelerated growth.

The Nordic Market: A Key Pillar for Azets

“This acquisition is more than just a business transaction; it’s a symbolic milestone heralding long-term growth in the Nordics,” said Azets’ Group CEO Chris Horne. Sweden serves as a launching platform, but the firm’s sights are set firmly on creating leading audit, tax, and advisory services across the region.

The focus on the Nordic market is deliberate: it holds strategic importance in Azets’ blueprint for sustainable growth. The company emphasizes investing in talent, expanding its service portfolio, and supporting clients with advanced, technology-driven expertise. Their goal is clear: equip clients with trusted guidance that empowers confident decision-making in an ever-evolving business landscape.

Local Expertise Meets Broader Ambition

Carolina Brandtman, Managing Director in Sweden for Azets, highlighted the importance of delivering strong client value locally. “By strengthening our capacity through this move, we meet growing client demands for cohesive, qualified financial services and advisory support that’s deeply rooted in local knowledge,” Brandtman explained.

KPMG’s Strategic Refocus

For KPMG, this carve-out aligns with a strategy to concentrate on larger companies and urban markets within Sweden. KPMG’s CEO in Sweden, Mathias Arvidsson, noted that the organization is focusing its presence on 12 key locations. This approach is designed to sharpen their strength, accelerate their offerings, and continue creating value both for clients and the broader society.

Shifts Reflect Strategic Priorities

This recalibration allows KPMG to hone in on sectors and geographies where they can maximize impact while streamlining operations elsewhere. The move illustrates how professional service firms adjust their focus to adapt to changing market dynamics and client needs.

Implications for Logistics and Professional Services

While the acquisition primarily concerns audit and advisory services, its ripple effects subtly touch the logistics and transport sectors. As Azets bolsters financial and advisory support to SMEs and government entities, improved fiscal management and enhanced advisory capabilities may translate into more efficient operations and better-informed decision-making in logistics-heavy industries.

For example, improved audit and tax services support smoother financial flows and compliance for SMEs and municipalities managing supply chain operations or transport infrastructure. Firms with sharper financial advice can optimize shipment planning, advance freight management, or streamline procurement and distribution strategies.

Connecting Financial Services with Logistics Efficiency

Strong financial advisory and audit frameworks provide the backbone for companies in logistics to operate effectively, especially in an era where global distribution and freight demand agility and transparency. By fortifying its position in the Nordic market, Azets indirectly supports sectors heavily intertwined with logistics, including cargo forwarders, courier companies, and large-scale distributors responsible for moving bulky goods and managing international freight.

Trust in Experience and Making Informed Moves

As with any transition in the professional services sector, the true test lies beyond glossy announcements and third-party analyses. While reviews and feedback provide valuable insights, the ground truth is only experienced firsthand. Clients who rely on such shifts to guide their logistics, freight, and shipment operations understand the value of dependable advisory support.

By leveraging the convenience and broad service spectrum of platforms like GetTransport.com, businesses and public entities can access adaptable, global cargo transportation solutions that align with their operational needs. Be it office relocations, moving large bulky items, or facilitating comprehensive freight delivery, having reliable logistics support complements the increased advisory prowess brought by such acquisitions.

GetTransport.com empowers decision-makers to book transport services at some of the best prices worldwide, offering transparency and flexibility amidst market shifts. This unique advantage helps prevent unnecessary costs and ensures the smooth forwarding and haulage of parcels, pallets, containers, or vehicles, aligning perfectly with the demands of an evolving marketplace.
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Looking Ahead: What It Means for Nordic and Global Logistics

While this acquisition speaks primarily to the professional services domain, its indirect impact on logistics ecosystems cannot be overlooked. As Azets strengthens its advisory capabilities and expands in the Nordic region, SMEs and public sector clients will likely benefit from more effective financial oversight and strategic counsel.

Such improvements can translate into leaner supply chains, better regulatory compliance, and enhanced operational efficiency—cornerstones of robust logistics and freight management worldwide. Although the move may not dramatically change global logistics overnight, it reflects trends toward integrated advisory support that facilitates smarter shipment, distribution, and relocation decisions.

Azets and GetTransport.com both illustrate how dynamic, adaptable solutions in their respective fields can meet the increasingly complex demands of global commerce.

In sintesi

Azets’ acquisition of KPMG’s Swedish audit and advisory units focused on SMEs and government clients marks a bold step in Nordic expansion, backed by strong private equity. This strategic move raises Azets’ profile in the region, helping secure more specialized, technology-enabled services tailored to client needs. KPMG’s strategic withdrawal from certain segments signals a sharpened focus on larger corporate clients and main urban centers.

While the acquisition primarily concerns audit and advisory, it underscores the increasing convergence between professional services and the logistics sector. Improved advisory services can indirectly bolster the efficiency of freight, shipment, and distribution activities, particularly for SMEs and public entities that rely heavily on robust supply chains and transport logistics.

Platforms like GetTransport.com seamlessly support these shifting demands by offering affordable, reliable, and extensive freight and cargo transportation options globally—whether it’s moving office equipment, bulky goods, or vehicles. For businesses and public clients navigating this evolving landscape, access to trustworthy, cost-effective logistics complements the enhanced advisory services now available in the Nordics.