Daimler Truck сместит акцент на Европу для развития производства автомобилей с нулевым уровнем выбросов

Mercedes-Benz Trucks eActros 600 Makes Strides Amid Electric Vehicle Uncertainty

Ключевые сведения:

• Daimler Truck AG’s commitment to expanding its zero-emission vehicle (ZEV) lineup is heavily geared towards Europe, thanks to better regulations and incentives.
• A €1 billion cost-cutting initiative is underway, which will lead to around 5,000 job reductions in Germany.
• The ambitious target for Mercedes-Benz Trucks includes selling 25,000 ZEV units in Europe by 2030, while Daimler Truck North America remains steady despite unclear EV regulations in the U.S.
• Outrider, focused on autonomous yard operations, has unveiled a new industry-first safety system validated for mixed traffic environments.

Daimler Truck AG, recognized as the largest commercial truck manufacturer globally, has unveiled a bold growth strategy known as “Stronger 2030.” This program emphasizes the expansion of the company’s zero-emission vehicle (ZEV) presence in Europe. This strategic move aligns with the observation that the regulatory environment and financial incentives in Europe are markedly more favorable compared to those in the United States.

However, this shift comes with its own set of challenges. As part of the “Costs Down Europe” initiative, the company has announced a significant reduction in its workforce, impacting about 5,000 jobs in Germany, alongside various cuts in material costs, research and development, and operational expenses. This initiative is a component of a larger goal aimed at achieving €1 billion in savings by 2030, making it one of the most extensive efficiency programs the company has ever launched.

For the makers of the electric eActros 600, the priority is converting potential into tangible profits following a robust performance in 2023, particularly after gaining traction with significant orders from companies like Amazon in Europe. The sales objective for these zero-emission vehicles is a considerable 25,000 units by 2030, reflecting the growing demand for environmentally friendly transport solutions.

Across the ocean, Daimler Truck North America (DTNA) continues to drive profitability within the broader Daimler Truck Group. While DTNA has introduced its electric Class 8 through its Freightliner eCascadia, it’s important to note that its diesel Cascadia currently dominates the Class 8 market with a significant 42% market share.

Uncertainty surrounding electric vehicle incentives and shifting regulations in the U.S. remains a central concern, prompting the company’s increased focus on the European ZEV market. Aspects such as the ongoing deliberation of California Air Resources Board regulations and potential philosophies from the Environmental Protection Agency add to the unpredictability. With NOx emissions limits also under discussion, it becomes evident that large manufacturers like Daimler require advanced planning to navigate these emerging frameworks effectively.

Moreover, the infrastructure for electric vehicles remains underdeveloped, creating challenges for adoption. Daimler has noted significant EV growth in jurisdictions such as Denmark and Germany, where shorter distances coupled with a lower total cost of ownership are making electric trucks more appealing compared to North America, where longer routes dominate.

Outrider Develops Groundbreaking Safety System for Autonomous Yard Operations

The race among autonomous operations in logistics hubs is intensifying. Outrider has announced the introduction of an unprecedented safety system specifically engineered for driverless vehicles within mixed traffic trailer yards. This innovation marks a significant milestone in the realm of autonomous technology for trucking and logistics.

Outrider specializes in technology aimed at automating yard operations and has developed a proprietary functional safety approach validated by TÜV SÜD. This prominent independent testing and certification organization affirmed its compliance with the AV Conformity Framework requirements.

Andrew Smith, the CEO and founder of Outrider, expressed enthusiasm about the innovation, emphasizing the company’s mission to make autonomous operations safer than traditional methods. Acknowledging that creating a simple driverless demo is the easy part, he highlighted the complexities involved in designing an 80,000-pound robot that navigates alongside over-the-road trucks and other operational staff safely.

In conversations with industry sources, it was revealed that Outrider has long been integrating autonomous operations with human drivers. The company has successfully executed countless autonomous trailer moves within client fleets, showcasing the potential operational benefits of such advancements.

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In summary, the decisions made by Daimler Truck, particularly their commitment to zero-emission trucks, are reshaping the future landscape of logistics transportation. The efforts to enhance ZEV offerings in Europe could lead to significant advancements not just for Daimler but for the industry at large. While the impact in terms of immediate global logistics might seem limited, the ripple effect of these developments aligns closely with larger trends of sustainability and innovation.

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