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Globálni hráči v oblasti elektronického obchodu – poprední lídri na trhu, ktorí formujú toto odvetvie

Alexandra Blake
podľa 
Alexandra Blake
8 minút čítania
Blog
december 24, 2025

Globálni hráči v oblasti elektronického obchodu: Najlepší lídri trhu, ktorí formujú odvetvie

Recommendation: Partner with consolidated online retail platforms to accelerate growth, focusing on premiumisation and enhanced warehousing coverage. This approach yields faster revenue gains than standalone launches.

Within a 18–24 month period, most accomplished retailers grew share by leveraging three pillars: largest warehouse footprint, focused brand strategy, and disciplined launching kadencia

Carey started development for a premium brand in lakes region. Diane believes boards will drive changes when launching premiumisation campaigns, carefully aligning expertise s influenceri and product innovations.

To optimise opportunities, brands should monitor performance across continents and adjust boards to align with needs of largest consumers. They should track changes in consumer priorities, influenceri partnerships, and premiumisation trends.

In this period, brands can accelerate launching new SKUs in collaboration with influencers, while maintaining rigorous governance by boards. Carey started development for a premium brand in lakes region; Diane believes this aligns with opportunities across different consumer segments, enabling largest brands to expand warehouses and distribution networks more efficiently.

Profile-driven Actions and Industry Impact

Implement a primary omnichannel engine with unified data to lift revenues across customers, brand, and channels; focused on opening opportunities in china and michigan regions; included capabilities span online stores, physical outlets, mobile apps, and social channels; harrods results illustrate how active initiatives promote growth across brand touchpoints; reinforced positions in core regions.

spencer graduates join active teams to drive channel tests across china, michigan, and harrods campaigns; pilots implemented after onboarding validate primary actions, scale campaigns, promote brand equity, and embed omnichannel discipline across entire customer journey; spencer graduate profiles inform team composition.

china economy dynamics demand opening into new channels; map direct-to-consumer, wholesale, and third-party platforms; track revenues per channel; maintain active feedback loops; monitor results for entire portfolio; align budgets with omnichannel investments; focus on customers over isolated tactics; opportunities extend to others regions.

Neil Hawke & Heath A. Nunnemacher: Platform Strategy and Data Analytics for Growth

Neil Hawke & Heath A. Nunnemacher: Platformová stratégia a dátová analytika pre rast

Recommendation: become data-driven with platform-first blueprint that unites store catalogs, tmall activity, realreal signals, and influencer inputs to increase conversion and expand revenue toward multi-million cycles. Levers include unified product data, shopper intent, and creative assets from gucci campaigns and other brand partners. Tools such as predictive analytics, cohort modeling, and attribution dashboards were developed to support this shift.

Platform governance: operate across stores, marketplaces, and social channels by using a unified data backbone, API layer, and automated workflows. A working data layer keeps teams aligned, coresight insights, spencer dashboards, and matt-led cohorts feed a single cockpit that guides leadership decisions.

Curriculum design: institute-approved modules train analysts to convert signals into action. desire to become accomplished within senior leadership circles drives participation. modules cover data ops, measurement, governance, augmented analytics, and cross-functional collaboration.

Influencers and brand co-creation: allocate budget to leading macro-influencers, including gucci campaigns, to amplify augmented reality experiences and personalized offers. provide clear guidelines on disclosure, and align incentives with brand-safe outcomes.

Execution across stores and marketplaces: operate with a unified experimentation rhythm, connecting tmall, realreal, and every partner ecosystem via matt’s tools and spencer’s analytics.

Measurement plan: apply mixed-method analyses to quantify lift in GMV, average order value, retention, and repeat purchases. run A/B tests and incrementality analyses whenever possible, providing actionable insights to product teams and store managers.

Impact summary: realreal cases, gucci-forward campaigns, and tmall tests pushed engagement and conversion. spencer, matt, and institute-led teams established an accomplished operating rhythm that would drive incremental revenue across cycles.

Scott Raffaelli, Michael Hauswirth, Ron Staley, & Michael Held: Fulfillment, Payments, and Retail Operations

Adopt contract-driven blueprint uniting fulfillment, payments, and retail operations to cut cycle times and lift margins.

Assign single manager to coordinate cross-functional streams, meet SLAs with suppliers, and align platforms like tmall with store networks such as tesco. Operational governance should be anchored by a flexible strategy spanning payments and goods movement, ensuring consumers experience smooth checkout across every touchpoint.

todays decisions draw on korey and jane, plus michigan-based teams, to push loréals, everlane, nike, and tesco into closer collaboration. february results from dorigo and linares illustrate how millions can be saved by consolidating carrier options and removing redundancies, with goods moving more efficiently. This shift helps with upending legacy processes. There is feedback looping through store floors to adjust inventory in near real-time.

Overall, this approach strengthens operational resilience, safeguards brand equity for nike and everlane, and keeps goods flowing to consumers while supporting millions in realized savings. Named korey and jane continue to guide ongoing initiatives across michigan facilities and loréals partnerships.

Morrisons: Trevor Strain Promoted to COO and Supply Chain Transformation

Recommendation: promote Trevor Strain to COO to accelerate supply chain transformation across Morrisons’ network.

Preservation of product quality, faster replenishment, and enrichment of consumer experiences are priorities, with Strain tasked to meet consumers’ expectations while delivering practical solutions to stores and wholesale partners.

Trevor Strain brings nearly 15 years of working experience in logistics, planning, and wholesale sourcing, included in Morrisons’ distribution division, working with Julie Galland on cross-functional initiatives.

Minutes from recent leadership meetings show plan to traverse supply chain gaps, upending bottlenecks, ensuring smoother operations across supplier networks, marks progress.

This momentum, once established, builds an acquisitions option and expands wholesale reach through krogers-style networks.

Headquartered in UK, a new division for supply chain engineering partners with Julie Galland, delivering easier processes powered by data, analytics, and automation that connects them to stores.

Key outcomes include preservation of margins, meeting rising demand, and connects to consumers via stronger solutions; momentum aims to enrich wholesale capabilities, ensuring resilience against cost risers and shorter minutes between orders and shelf availability.

Want evidence? KPI milestones align with want for improved service levels and margin protection.

Michael Tomko & Aaron Troschinetz: E-commerce Operations and Customer Experience

Recommendation: build a shopper-first operating model that pairs experts in fulfillment with a constant customer experience strategy to cut friction and grow loyalty.

Michael Tomko & Aaron Troschinetz blend building discipline with hands-on shopper advocacy, bridging offline and online experiences through a unified CX blueprint that guides manager-led teams across markets.

architects of this approach align expertise with CX metrics, turning insights into a repeatable playbook.

Key moves from their collaboration:

  • Architect a project spanning inventory, logistics, and CX, with a partner-driven governance model and strong financial discipline.
  • Deploy a real-time tool enabling leads to monitor order flow, stock status, and shopper sentiment across southwest corridors and hong routes.
  • Pick optimization patterns drawn from tesco-style playbooks to improve pick paths, reduce handling, and accelerate returns.
  • Traverse channel silos by weaving offline stores into a spanning customer journey while enriching data from physical and digital touchpoints.
  • Benchmark against realreal operations to sharpen expertise, repeat successful workflows, and scale across networks.

Strengths include cross-functional collaboration, a resilient approach to challenge periods, and a capability to grow fulfillment capacity without compromising service quality.

During storm periods, careful planning with inventory buffers and staffing helps leads prevent compromising shopper experience; this period discipline strengthens financial resilience.

Poznámky pre replikáciu: vytvorte plán na báze pákového efektu s neustálymi kadenciami revízií, priraďte špecializovaného správcu nakupujúcich a investujte do nástrojov pre inventarizáciu pokrývajúcich sklady a pop-up obchody.

Party City: Vymenovanie nového prevádzkového riaditeľa pre optimalizáciu dodávateľského reťazca

Odporúčanie: Vymenovať prevádzkového riaditeľa s hlbokými odbornými znalosťami v oblasti omnichannel logistiky, aby zosúladil hnacie sily dodávateľského reťazca s celoskupinovými iniciatívami, čím sa zabezpečí rýchlejšie spracovanie objednávok a presun tovaru od dodávateľov k maloobchodníkom a zákazníkom.

Implementované playbooky naprieč civilnými operáciami s dodávateľmi v rozsiahlej miere s cieľom zvýšiť rýchlosť, znížiť trenie a zlepšiť skúsenosti, pokrývajúce všetko od tovaru po zákazníkov. V rámci ekosystémov zahŕňajúcich obchody, flotily a online kanály sa rýchlosť zlepšuje.

Vytvorte jednotný nástroj na prechádzanie dát naprieč úložiskami, skladmi a dodávateľmi, ktorý zabezpečí rýchle odosielanie objednávok. Koordinácia skupín zostáva nevyhnutná pre cezhraničnú a viackanálovú realizáciu.

Pred sezónami prideľte zodpovednosti v rámci každej funkcie, zosúlaďte sa s pilotnými projektmi maloobchodníkov na tmall a tesco a podniknite kroky na zvýšenie efektivity v rôznych oblastiach. Na základe mesačnej spätnej väzby vedenie upravuje postupy.

Area Akcia Owner Timeline
Plánovanie Zosúladiť fungovanie dodávateľského reťazca s celoskupinovými iniciatívami; implementovať nový omnichannel routing tool Kancelária COO Mesiac 1
Poprava Registrujte dodávateľov, prechádzajte dátové toky, integrujte tmall, tesco a ďalších maloobchodníkov Viceprezident pre logistiku Mesiac 2-3
Measurement Sledovať objednávky, presnosť dodávok, úrovne zásob; uplatňovať nápravné opatrenia Analytický tím Mesiac 3-12

Poradný výbor pre inžinierstvo a riadenie dodávateľského reťazca: Súčasní členovia (Paul Stinson, Thomas Bryant PE, Andy Storm)

Odporúčanie: Zriadiť stály poradný orgán s Paulom Stinsonom, Thomasom Bryantom PE, Andym Stormom, ktorý bude usmerňovať omnichannel iniciatívy, so zameraním na prehľad o zásobách, offline vybavovanie a kontrolu nákladov v regiónoch Amerika a Afrika.

Akčný plán zahŕňa vymenovanie príslušného orgánu na monitorovanie plánov, zmien a výdavkov; pokračovať v posilnenom úsilí o digitálne a offline kanály; zapojiť spoločnosti Johnson, Nunnemacher a Jetcom pre riešenia; zabezpečiť riadené plnenie s dostupnými zásobami na juhozápade a v Amerike.

Operačné detaily: revízie kategórií na identifikáciu medzier v ponuke starostlivosti o podlahy a motorov; prioritizácia omnichannel synchronizácie zásob s kontrolami výdavkov na úrovni banky; cieľom je rozšírená viditeľnosť, ktorá prináša vynikajúce výsledky a jasný cieľ pre SLA plnenia.

Pri pohľade do budúcnosti, včerajšia analýza potvrdzuje zmeny, pokračujúce plány a prebiehajúce zosúladenie so zainteresovanými stranami spoločnosti Potts and Company; základom je nepretržitá cesta pre inventár, plnenie a disciplínu výdavkov v Amerike a Afrike.