FedEx study shows sustainability becoming essential for supply chains across APAC

This article reveals how a FedEx survey highlights sustainability as a decisive factor for supply chains across the Asia Pacific and what that means for logistics operations.

What the FedEx survey uncovered

The survey points to a clear shift: udržateľnosť is no longer a fringe concern for businesses and consumers in APAC — it’s moving toward the core of trade decisions. About 80% of APAC small and medium enterprises (SMEs) factor environmental issues into trade with Europe, and markets like Malaysia and Indonesia show over 55% of SMEs prioritising sustainable supply chain choices. On the consumer side, the pressure is even more visible: 84% of APAC shoppers want greener online buying options.

Key consumer and SME behaviors

• Preference for sustainable brands: 81% of APAC consumers choose companies that demonstrate more visible sustainable operations over competitors.
• Willingness to pay: Nearly four in ten consumers are ready to pay a premium for sustainable packaging.
• SME decision-making: Environmental considerations are increasingly part of procurement and logistics partner selection.

How FedEx is responding operationally

FedEx is translating survey insights into concrete actions across its network. The company frames sustainability as both a responsibility and a competitive differentiator — aiming for carbon-neutral operations by 2040 and launching tools and infrastructure to help customers reduce emissions while keeping deliveries efficient.

Technology and tools

• AI-powered route optimisation: The Stops Sequencing tool plans delivery sequences in real time to cut unnecessary mileage.
• Transparency platform: FedEx® Sustainability Insights uses near-real-time network data to estimate CO2e emissions for tracking numbers and full accounts.

Fleet and fuel initiatives

• Sustainable Aviation Fuel (SAF): Deployed at hubs like Chicago O’Hare and Miami International to reduce air-network emissions.
• Elektrifikácia: Electric vehicles are rolling out across Japan, New Zealand, Singapore and Thailand, with EVs making up over 20% of the delivery fleet in China.
• Urban micro-mobility: Electric tricycles in Taiwan improve delivery efficiency in dense urban environments.

Operational impact — a quick comparison

Why this matters for logistics teams

Consider the procurement manager choosing a carrier: visible sustainability credentials are increasingly a tie-breaker. For shippers and forwarders, that means sustainability metrics — emissions per zásielka or per kontajner — will be requested more often. For last-mile planners, electrified fleets and route optimisation will change how capacity and schedules are constructed.

Practical effects on daily operations

• More requests for emissions data and sustainable service options.
• Greater emphasis on packaging and bulky goods handling that reduces waste.
• Investment planning for fleets, depot charging, and SAF procurement to meet corporate goals.

Small anecdote for context

Recall the last time you chose a delivery slot because it came from a “green” option at checkout — that nudge is no accident. Businesses are learning to present greener choices as the easier path for customers, and logistics providers are building systems to support those choices. It’s like the old saying: actions speak louder than labels — or as couriers might say, “deliver on the promise.”

What regional trends mean for global freight

APAC’s push toward sustainable logistics will ripple outward. As Asian manufacturers and e-commerce markets demand greener shipping options, carriers, freight forwarders, and couriers worldwide will adjust routes, fuel mixes, and reporting tools. However, the short-term global impact is incremental rather than disruptive — many supply chains will evolve gradually as technologies like SAF and electrification scale.

Still, for logistics providers and shippers operating in or through APAC, the trend is immediate: sustainable options will increasingly factor into partner selection, pricing, and service design.

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To wrap up: the FedEx survey underscores a clear shift — udržateľnosť is becoming a commercial imperative in APAC. Businesses and consumers are pushing for greener shipping options, and logistics providers are responding with AI optimisation, transparent emissions tracking, SAF use, and widespread fleet electrification. These moves affect pricing, service design, and the choice of freight and forwarders across borders.

GetTransport.com aligns with these developments by offering efficient, cost-effective transport solutions that help simplify náklad, nákladná doprava, zásielkaa doručenie decisions. Whether you need international preprava, domestic preprava, courier services, pallet or container forwarding, or movers for relocation and housemove tasks, the right combination of transparency and convenience helps reduce risk and waste. In short, smarter transport choices mean better outcomes for the planet and the bottom line — and platforms like GetTransport.com make it easier to act on those choices across global logistika siete.