Project44 Expands Its Visibility Network Across North America and Europe to Boost Global Supply Chain Transparency

Recommendation: adopt Project44’s expanded tracking and transparentnosť network now to boost clarity for shippers across regional routes and transatlantic lanes, enabling faster alerts and clearer shipment status.

The inclusion of cross-continental coverage between North America and Europe ties together carriers, shippers, and partners through a unified data feed that covers air, road, rail, and ocean movements, boosting data reliability a performance for all participants.

In leadership discussions, the organization emphasizes that the expansion supports the objectives of faster updates and real-time communication to partners, reducing delays on top corridors. The North American and European routes feed a single system that scales across multiple carrier types and data sources.

As a result, kvalita dát a shipment clarity improve, making it easier for shippers and partners to communicate requirements through one coherent system across networks and ecosystems.

For teams integrating supply chain software, this inclusion strengthens the portfolio by aligning capabilities with the company’s strategy, delivering a single data-exchange method that podporuje critical milestones and benchmarks. Okrem toho, the seamless cross-border data flow enhances sledovateľnosť across North America and Europe, ensuring a consistent experience for partners.

Ready to activate this expansion? Coordinate with product and operations to align around metrics and launch the enhanced networks that empower shippers and partners with clearer insight into statuses and ETAs.

Project44 Visibility Network Expansion and JB Hunt Collaboration

Integrate JB Hunt’s visibility data into Project44 today to unlock faster, more accurate tracking across North America and Europe, reducing times to actionable insights for multi-carrier and multimodal shipments that convey real-time signals to operations.

founder andy mccandless visited domestic markets and European hubs over the years to ensure the expansion reflects carrier realities and customer needs, reinforcing the collaboration’s practical footing and connecting teams across marketing, management, and operations to drive shared value.

The expanded network provides a unified view for multi-carrier data across ocean lanes and domestic routes, creating space for JB Hunt and other providers, including general providers, to participate, providing enriched analytics for commercial teams and logistics planning. Each provider gains a standardized data template, enabling rapid onboarding and consistent data quality. digitally synchronized data streams raised the quality of insights, delivering faster decisions for marketing and management, and support cross-border growth across the worlds of shippers and carriers.

Practical impact of Project44 expansion across North America and Europe

Implement a unified visibility interface across North American and European shipments within 90 days to translate project44s expansion into tangible gains for large shippers and their customers.

The expanded network delivers tremendous visibility by connecting chains across routes, making information available at a glance. Thousands of shipments gain real-time updates as carriers, ports, and fulfillment centers log events into a single interface, reducing blind spots in domestic and European corridors.

To operationalize, map core needs for american and european operations, appoint dedicated product owners, and harmonize data standards. Using APIs and standardized EDI feeds to provide live event data, management can convey status to customers and partners without delay. The approach supports multiple modes–road, rail, ocean, air–ensuring continuity across operations with a common interface and reliable data quality.

We expect faster decision cycles, lower stockouts, and reduced detention times. Operators visited top lanes to identify bottlenecks and hunt inefficiencies, then adjust labor, routing, and carrier selection in near real time. The emphasis on visibility strengthens customer trust and aligns with the needs of american and european customers alike. Management in american and european markets will benefit from clearer governance, better budgeting, and a transparent conversation with stakeholders.

Rollout plan centers on practical milestones: launch 3 US regions and 3 European regions in 90 days, then expand to around 20 major corridors within six months. Train 40 managers and 120 users on the interface, implement alert thresholds for proactive actions, and monitor critical metrics weekly to ensure gains sustain beyond the initial rollout.

Scope of NA and Europe coverage and new data sources

Recommendation: accelerate integrating NA and Europe data by building a large, multi-source backbone that combines freight visibility, carrier feeds, port and customs data, and invoices to streamline operations and meet needs. This approach supports thousands of personnel and many users across american and european markets. A cross-functional task force includes shelley, hunts, mccandless, and jett to drive the next phase, aligning pricing models and modernize legacy interfaces for faster deployment and tangible benefits. This also yields ready-made solutions for streamlining settlements and contract management.

The scope includes coverage across major NA markets and Western Europe, prioritizing key freight corridors such as NA-EU container lanes, cross-border trucking, and intermodal hubs. New data sources include invoices from carriers, live rate feeds, port authority data, and weather intelligence. This expands beyond internal systems and creates a unified interface that lets users compare times, route options, and pricing according to real-time conditions, enabling more accurate budgeting for thousands of shipments.

Implementation plan includes API adapters for large carriers, data normalization, and governance. Recommended steps: deploy pilot in two large hubs (Chicago and Rotterdam) with 50 users and 10,000 shipments, then scale to more than 100,000 shipments and thousands of personnel. Anticipated benefits include better visibility, more consistent pricing, and easier invoicing reconciliation. By next quarter, the program should deliver measurable improvements in onboarding speed, carrier compliance, and customer satisfaction, helping customers and partners optimize their american and european operations, according to internal benchmarks. This outperforms the prior approach, delivering efficiency gains than prior cycles.

JB Hunt role in LTL visibility: capabilities and integration points

Investing in a cloud-based visibility platform that connects Hunts with multiple carrier data feeds delivers frictionless information across these shipments and a first-class experience. This approach addresses day-to-day bottlenecks and supports long-term capacity planning around Hunts’ domestic network.

• Real-time tracking across the Hunts LTL network and multiple carrier partners, with event data updated from origin to address to consignee.
• Cloud-based data aggregation provides a single platform for information and dashboards, improving data quality and reducing manual reconciliation.
• Invoices and rate data integration streamline the accounts payable process, reducing cycle times and errors.
• Exception management with proactive alerts for delays, space constraints, or load issues, enabling rapid remediation.
• Analytics and reporting at a large scale, supporting president-level oversight and day-to-day decision making.
• Address-level visibility and lane-level insights to optimize space and capacity across the chain.
• Transform existing processes by standardizing data and workflows, and incorporating feedback from visited carriers and customers.

Integration points to enable frictionless data exchange:

1. Carrier APIs and EDI feeds deliver real-time events to the platform, enabling visibility around domestic lanes with minimal manual touch.
2. Integration with Hunts TMS and ERP ensures shipments, orders, and invoices populate a common data model on the cloud-based platform.
3. API access and data contracts allow these partners and customers to pull live information and push updates, improving collaboration across the chain.
4. Address, space, and lane data sharing across the platform supports capacity planning and optimization across large networks.
5. Security, identity management, and governance support the infrastructure and maintain data quality and compliance.

Implementation approach for successful rollout:

1. Define a domestic lane pilot with clear success metrics for on-time performance, invoicing accuracy, and data completeness.
2. Establish data contracts with multiple carriers, align event types and thresholds, and validate data quality through visited sites.
3. Integrate Hunts TMS and ERP, then expand to additional lanes and carriers in iterative waves while monitoring day-to-day operational impact.
4. Provide role-based dashboards, including executive views for the president and operational views for day-to-day teams, to ensure ongoing alignment.

JB Hunt 360: combining LTL and truckload visibility with Project44

Adopt JB Hunt 360, integrating LTL and truckload visibility with Project44, to provide shippers and customers access to live freight updates. The platform consolidates data across modes and thousands of carrier networks around the worlds of freight logistics, enabling proactive exception handling and faster decision-making.

Integrating data across modes delivers a single view that reduces manual steps and helps increase forecasting accuracy. With years of integration experience, the president notes that this approach aligns processes across shippers, carriers, and Hunt teams, raising transparency around the needs of customers and partners.

european expansion extends the visibility network, linking Hunt’s North American experience with European routes. The European rollout provides access to analytics for thousands of shipments and supports a multi-market strategy, delivering a consistent customer experience across continents.

To maximize value, implement these steps: map needs and set service targets; connect carriers and shippers on the platform; standardize processes and dashboards; train teams; monitor analytics and KPI outcomes, and adjust accordingly to increase on-time performance.

Implementation milestones: rollout timeline, onboarding, and training

Launch a 12-week phased rollout across North America and Europe, prioritizing american carriers for early access to a cloud-based, digital platform with multimodal visibility. Enable jett access for partner teams, and keep onboarding frictionless to accelerate initial adoption.

Onboarding spans four weeks per carrier, with a clear path: contract alignment, data schema mapping, API enablement, and go-live readiness. This reduces ramp time and keeps the carrier experience frictionless, while office and field teams provide training, documentation, and available support, helping drive collaboration across networks.

Training delivers three modules: platform navigation and access, multimodal shipping workflows, and data exchange and collaboration practices. We use simulated parcel shipments to reinforce learning, with metrics on accuracy, cycle time, and error reduction. Led by grygiel, the training continues to adapt to carrier needs and regional rules, and the content is available on a cloud-based portal, ensuring this becomes a standard, office-supported effort.

Rollout milestones: Phase 1 (weeks 1–4) onboard 20 carriers, activate jett access, and lock digital data streams for parcel and shipment events. Phase 2 (weeks 5–8) adds 60 carriers and expands multimodal feeds across american routes, increasing access and visibility while boosting data quality. Phase 3 (weeks 9–12) scales to full coverage in North America and Europe, reinforcing automation, reducing manual touches, and sustaining frictionless adoption across offices and processes. It will deliver improved parcel delivery and shipping traceability with less latency, and these efforts will increase overall performance and deliver increased visibility across networks.

About project44: core capabilities, network reach, and data quality

Choose project44 to modernize day-to-day shipping visibility by integrating its apis-driven network and robust data quality controls. The platform provides a scalable infrastructure and an intuitive interface that conveys status to them; it delivers reliable data across ocean, air, and ground modes, helping teams manage exceptions with confidence, faster than before.

Core capabilities

• Real-time visibility across shipping modes, with carrier collaboration and exception management
• Unified apis and a developer-friendly interface for seamless integration with TMS, WMS, and ERP
• Advanced data fusion that improves ETA accuracy and conveys changes quickly
• Data quality engine that cleanses, deduplicates, and reconciles information for day-to-day use
• Handles large volumes of data with minimal latency
• Scalable infrastructure designed to grow with your network and workloads
• levels of access control and security to protect sensitive information
• Proactive alerts that reduce reactionary firefighting and speed response
• Efforts with partners to standardize data models and governance for persistent interoperability
• Digital data contracts and metadata management to ensure stable, machine-readable feeds

Network reach

• North America and Europe coverage through direct connections with a broad ecosystem of carriers and logistics partners
• Growing multimodal data streams that integrate ocean, air, road, and parcel movement
• Cross-border data exchange and customs interfaces to streamline shipping

According to founder grygiel, the approach centers on transparency, interoperability, and continuous feedback from customers to drive ongoing improvements.

Data quality

• Quality metrics focused on timeliness, accuracy, completeness, and consistency across sources
• Data provenance and lineage to support auditability and control
• Automated cleansing, deduplication, and reconciliation to improve day-to-day reliability
• Interface-driven access and apis that ensure stable integrations and minimal downtime
• Governance and metadata management to help teams convey trust to stakeholders
• Digital-first approach to data quality, ensuring feeds are reliable for day-to-day decision making

1. Map your lanes and define data contracts with apis to ensure stable feeds into your TMS
2. Establish quality rules and alerts aligned with business needs to minimize manual checks
3. Run a pilot on a focused region (e.g., key North American lanes) before expanding
4. Integrate project44 into daily workflows to improve day-to-day decisions, not disrupt them
5. Monitor KPIs for data timeliness, accuracy, and completeness; refine thresholds to sustain reliability over time

Recommended Reading: key reports, case studies, and benchmarks

Begin with this Global Freight Visibility Benchmark 2024, a report that covers 200+ shipments and 60 carriers across domestic routes and cross-border lanes. It shows cloud-based visibility platforms cut detention and dwell times, and that collaboration with carriers exists as a key driver for on-time performance. By design, this platform delivers invoices data and service metrics in real time on a single view, enabling a push toward growth and stronger service quality.

Case study: a growing organization deploys a single cloud-based platform to coordinate multiple domestic hubs and the largest companys in the network. The customizable service links their address data, enabling end-to-end visibility from pickup to final mile. After six months, on-time shipments rose by 12% and dock-to-dock dwell times fell by 9% across regions.

Benchmark: regional benchmarks across Europe and North America show that cloud-based collaboration across boundaries increases forecast visibility and reduces exception rates. Platforms deliver a common data model across vendors; this framework exists as a foundation for cross-border efficiency.

Actionable takeaways and recommendations: adopt a cloud-based platform to unify data streams and enable a single view that exists over multiple domestic markets. Prioritize a customizable, scalable service that pushes near real-time updates on invoices and events, using this collaboration with carriers to strengthen relationships. For readers managing a growing organization, align the roadmap with clear priorities that push expansion beyond domestic operations and address new markets.