CCEP – A Global Business with a Local Footprint

Recommendation: adopt a three-step sourcing model that prioritizes regional materials while preserving scale, reducing risk and cost through disciplined management. Align suppliers, optimize deliveries, and ensure accurate distribution data to drive faster responses than before and less waste.

Embed passion for quality into every link of the chain; this mindset boosts deliveries and accuracy while trimming вартість and waste. We work from regional networks to shape supplier performance and keep something for everyone, avoiding unnecessary risk.

To become leading in this space, build a playbook that clarifies roles, metrics, and escalation paths. Emphasize risk management with suppliers, quarterly reviews, and alignment with capacity to scale and respond to shifts in demand.

Consider a practical note from andorra: Three months of data improved accuracy and reliability in deliveries. This example shows how even smaller markets can contribute meaningful improvements when backed by disciplined planning.

Focus on distribution and deliveries planning to minimize вартість, reduce risk, and improve service levels. Use a simple playbook to align materials, delivery steps, and supplier performance, aiming for less waste and higher quality.

CCEP: Global Strategy and Local Footprint

Establish an international presence anchored by a world-class brand in europe and zealand. Implement a scalable supply framework that prioritizes syrup beverages and a disciplined distributor network, including cross-border logistics and local manufacturing where available.

Plan five regional hubs and twelve distribution centers to improve scale and reliability; set a target to reduce lead times by 20%. Strengthen safety and quality controls through standardized SOPs, audits, and third-party verification to boost trust across markets.

Go-to-market actions focus on market-specific formats and channel mix, offering multiple SKUs across bottles, cans, and syrup concentrates. Build a distributor network to extend reach, including partnerships with local retailers and on-premise operators. Infuse passion into brand storytelling while keeping taste and packaging consistent.

Localized product and pricing: adapt to situation in each country; price tiers align to consumer income and competitive context. Size and mix optimization: streamline portfolio by region, reinforcing core items while testing limited-time offers. Each companys unit should implement a quarterly review to capture learnings, including data from papua and monaco markets. This drives size efficiency across markets.

Performance outlook: expect more efficiency in supply and improved margins as scale grows. Key metrics include order cycle time, on-time delivery, and distributor retention. A phased rollout starts in europe and zealand, then expands to papua and monaco; milestones are tied to safety audits and regulatory alignment.

Localized SKU Strategy: Align Coca-Cola Bottles and Flavors to Regional Preferences

Adopt a regional SKU matrix that maps bottle sizes, sweetness levels, and flavor variants to each market’s tastes within the first year.

Implementation pillars

1. Market clusters and alignment: european cluster includes belgium, netherlands, monaco; african cluster covers key markets on the continent; far-reaching plan addresses there tastes while maintaining coca-colas identity and safety standards.
2. SKU formats by region: belgium: 250ml, 330ml, 1L; netherlands: 330ml, 500ml; monaco: premium 200ml glass and 330ml can; african cluster: 300ml PET and 500ml; include seasonal 250ml options.
3. Flavor palettes and differentiation: core coca-colas profile remains consistent; european tastes favor lighter sweetness; african markets benefit from stronger fruit-forward notes; include 3-4 region-specific variants per cluster; test in limited runs to validate preferences.
4. Packaging and label safety: align packaging to regulatory requirements; ensure translations and safety labeling; monitor water usage implications and environmental claims; address safety audits and compliance at every pack type.
5. Supply chain and execution: engage suppliers and manufacturer partners early; build a playbook that standardizes processes across markets; set lead times, packaging specs, and quality checks; track progress there at the level of each SKU; maintain buffer stock to prevent stockouts.
6. Rollout and time-to-market: implement a phased execution with pilots in 4 markets; target time-to-market of 8-12 weeks for new SKUs; then scale to additional countries; include review cycles to adjust the plan.
7. Metrics and governance: establish dashboards measuring share by SKU, sell-through, and margin; monitor safety incidents and quality defects; use level-based KPIs to keep accountability; address any underperforming SKUs quickly by adjusting flavors or formats; ensure the company learns from each cycle for a consistent, continuous improvement approach.

Point-of-Sale Displays: Designing In-Store Signage for Local Audiences

Recommendation: Implement a three-prong end-to-end POS display package that targets brand recognition, category guidance, and promo messaging in three key zones: shelf-edge labels, gondola end-caps, and checkout-adjacent boards. Use durable materials and high-contrast typography to ensure legibility at 2–3 meters; tailor copy to drink categories, including alcohol, without clutter.

Design language should reflect area shopper norms; in Bulgaria, planogram-driven visits and quick decisions favor concise visuals and color cues tied to regional preferences. Use a bold headline, a single offer, and a QR code for deeper details to maintain focus for everyone in line.

Provide a playbook with three templates: shelf-edge label (8×11 in), end-cap banner (24×36 in), and counter card (6×8 in). Formats match limited shelf space and ensure end-to-end content flow from production to store. Each unit pulls data from the inventory system to keep messages relevant across distribution.

Content should be data-driven: include product name, price, and a clear call-to-action; rotating promotions keep visibility high and help resilience during slow periods. Tie messaging to production calendars and capacity constraints to avoid over- or under-stocking.

Leverage technology to track performance: integrate data from POS, signage, and field teams; end-to-end systems provide visibility on rotation, shrink, and revenue. Use dashboards to measure growth and to compare alcohol vs. non-alcohol drink categories; ensure signage respects climate conditions (sunlight, humidity) in stores.

Coordinate alongside a Bulgaria-based distributor and a local manufacturer to ensure capacity and production schedule alignment; plan for reverse logistics to replace damaged units and rework displays quickly when campaigns rotate. Maintain a three-month refresh cadence to keep content current.

Train employees to install and rotate displays using the playbook; ensure a single standard for production quality across stores; keep checklists concise and visuals easy to follow; support teams with end-to-end guidance so every location can execute consistently.

Measure impact: track category growth, uplift in drive-time visits, and conversion rates near checkout; monitor inventory changes and distribution effectiveness to optimize future cycles. A strong, data-driven approach yields a stronger resilience across markets, boosting growth without overtaxing capacity.

Next step: Visit the playbook to start deploying, monitor results, and adjust based on data.

Packaging and Label Compliance: Regulations, Sustainability, and Local Messaging

Adopt a centralized labeling policy linked to a single data hub to cut duplication and cost. That move aligns standards across cola packaging for multiple regions, reducing pressure on site teams and between wholesalers, retailers, and distributors. Leverage technology to automate label creation, reduce human error, and move data across the warehouse and site network. The goal is to make labels trusted by regulators and consumers alike, and to improve overall efficiency. These measures should be piloted on a far-reaching set of SKUs across the regions first, and a plan to scale. Recommended baseline: 6 SKUs in 3 regions.

Integrate sustainability into packaging labels: disclose recycled content, ink types, and recyclability icons in regional languages; apply to multiple product categories for growing markets. Adhere to GS1 standards for barcodes, product identifiers, and data fields to ensure that the information flows between site, warehouse, wholesalers, and retailers. Distribute templates to site teams and partner networks. Use eco-friendly inks and recyclable coatings; track material disclosures in a shared data store. Quantify environmental claims: target a 20% reduction in virgin material use per year across cola lines.

Region-specific messaging strategy: align product stories to cultural cues while preserving regulatory clarity. Create a region-facing label library that travels alongside packaging–from warehouse to retailer–ensuring that the consumer sees a trusted, compliant message. Engage marketing, regulatory, and store operations to minimize rework and keep everyone aligned.

Implementation plan: 1) Inventory audit of packaging lines; 2) Standard label templates; 3) Build API feeds to ERP and WMS; 4) Train teams; 5) Establish KPIs: cycle time, error rate, and label-read success. KPIs: cycle-time reduction of 25%, label-read accuracy near 99%, and waste down by 15%. Timeline: pilot in Q3, scale nationwide by year-end.

Vending and Micro-Markets: Offering Local Payment Options and Product Mix

Recommendation: starts with a 90-day pilot across five sites in dense footfall zones to validate region-specific payments stack and a tight, relevance-driven product mix.

Implement payments stack that includes cash, contactless card, mobile wallets, and QR payments, delivering options in Europe and other markets. Track uptake by site, noting that rapid adaptation typically drives a 15–25% lift in average transaction value during the first summer peak.

Align stock with local tastes to reduce waste and optimize margin. Prioritize a core cola and water line plus healthier snacks, sustainable packaging, and regional grab-and-go bites. Schedule rotations to reflect seasonality and campus calendars. Use accuracy to avoid overstock and stockouts, aiming for a max 4% variance from forecast on monthly deliveries.

Adopt a collaboration model among retailer, operator, and site council. Head-on reviews occur quarterly; summer campaigns push cold drinks and regional snacks; those actions keep the assortment relevant and deliveries timely. Dont rely on guesswork–select trusted suppliers and maintain clear supply routes to avoid disruptions.

Scale plan centers on a limited, disciplined approach: start small, establish a repeatable model across several sites, and leverage a plant-based supply chain to shorten cycles. Europe-based demonstrations should align with council-approved guidelines to ensure compliance, accuracy, and sustainable cost control across deliveries and stock levels. Those foundations enable a trusted supply that can be replicated in other markets, reducing risk while driving growth.

Digital Engagement: QR Codes, Apps, and Local Loyalty Programs

Recommendation: implement a QR-driven engagement approach across key retailers in africa, linking a lightweight app wallet to brands including coca-colas; target enrollment of 100,000 participants within six months, and sustain long-term activity through ongoing education and incentives.

Each retailer plays a role in adoption; tailor content and training to retailer needs.

Each phase builds on the prior; make the initial rollout start in a few stores before expanding to more markets.

Execution is organized around three phases, each focused on fast wins and scalable standards:

• Phase 1 – launch head-on at high-traffic sites: place QR codes on packaging and in-store signage; direct customers to a single app that serves as the loyalty wallet; enroll participants via minimal fields; ensure retailers’ IT standards are respected; align incentives for employees to promote scanning.
• Phase 2 – expand reach across additional retailers and factory sites in the supply chain: tailor offers by brand, including coca-colas, under the same reward structure; implement point-of-sale and inventory data integration to adjust promotions; establish an alternative coupon path for offline customers relying on printed codes when connectivity is limited.
• Phase 3 – long-term governance and breadth: standardize formats for QR codes, app interfaces, and reward catalogs; nurture partnerships with industry players for sustainable programs; adhere to privacy regulations; scale into new industries and markets across africa, including agriculture-linked partners such as fertilizer suppliers, to diversify the value proposition.

What to measure and how to act: focus on reach, response, and retention. Key indicators include enrollment rate, activation rate, scannable interaction counts, redemption frequency, and average order uplift per campaign. Use the same KPI framework across branded offers to compare performance by retailer, country, and season. If response lags in a given situation, adjust the offer mix quickly, rotate brands, and refresh creative assets to keep momentum moving.

Operational notes: success rests on a clear head-on plan that aligns employees, retailers, and factories. Training modules delivered to employees should cover QR handling, app navigation, and privacy norms; store-level managers must monitor scanner uptime and code visibility. A standardized data-sharing protocol reduces friction across supply channels and enables real-time decision-making, helping to keep climate-conscious campaigns relevant and timely.

That approach works across industries and markets.