Awery adds David Kerr and Christian Gessner to boost commercial reach and strategic growth

Awery has added two seasoned air cargo professionals to its ranks—David Kerr and Christian Gessner—to accelerate commercial expansion and strategic customer engagement.

Appointments and immediate roles

Awery Aviation Software has made targeted hires to support its ongoing growth and an expanding global customer base. Christian Gessner joins as Business Development Manager to strengthen the commercial team, while David Kerr comes on board as a consultant to advise on strategic growth and customer engagement. Both appointments signal Awery’s commitment to scaling sales, accelerating technology adoption and deepening industry relationships.

Why these hires matter

The choices are not random: Gessner brings two decades of air cargo experience, including roles with IATA and various software providers, with a focus on sales, marketing and business transformation. Kerr’s background includes senior leadership at American Airlines and roles at Etihad Cargo and European Cargo, giving him operational insight and cross-industry perspective. Together they cover both the commercial push and the operational know-how needed to turn product capability into real-world value.

Appointment breakdown

Profiles in brief

• Christian Gessner: Known for helping airlines and tech vendors bridge the gap between legacy processes and modern cargo systems. He emphasizes practical tech adoption that delivers measurable gains in ефективність, compliance and performance.
• David Kerr: Brings deep operational credibility from frontline airline cargo leadership. Kerr focuses on aligning digital tools with day-to-day priorities of cargo teams to ensure new systems actually improve throughput and reduce friction.

Practical implications for Awery’s product roadmap

With commercial muscle and operational guidance side-by-side, Awery is positioned to refine its ERP offerings and accelerate rollout cycles. Expect a stronger emphasis on:

• Customer-led feature development and faster feedback loops.
• Training and onboarding programs that reduce time-to-value for operators.
• Commercial strategies that open new regional markets and verticals.

How this move ties into wider industry trends

The air cargo sector has been playing catch-up with other freight verticals when it comes to digitalisation. Awery’s hires reflect a belief that practical, operator-focused software—rather than flashy but impractical tech—wins long-term adoption. In other words, it’s not enough to have a shiny dashboard; the tools must integrate with daily workflows and regulatory requirements.

What this could mean for logistics players

For cargo operators, freight forwarders and ground handlers, stronger vendor teams translate into better implementation support, more relevant features and clearer ROI. The knock-on effects across logistics look like:

• Faster onboarding and reduced disruptions during system migrations.
• Improved shipment visibility and compliance workflows.
• Better alignment between airline operations and forwarding partners, reducing delays and paperwork churn.

Potential operational wins

Imagine fewer manual workarounds, fewer lost documents and better tracking from acceptance to delivery. That’s the kind of operational uplift Awery is targeting with these additions—practical gains that show up in daily KPIs like throughput, on-time delivery and claims reduction. As they say, a chain is only as strong as its weakest link—so strengthening the team behind the chain makes sense.

Benefits for different stakeholders

Commercial strategy and customer focus

Tristan Koch, Awery’s Chief Commercial Officer, framed these hires as part of a deliberate strategy to grow with customers and recruit talent from the industry. This approach typically speeds up the alignment between product capabilities and market needs—especially important in sectors handling об'ємний або чутливий до часу cargo where process friction is costly.

Why this matters to logistics platforms

Platforms that connect shippers, carriers and service providers benefit when vendors improve implementation and commercial reach. Better software adoption reduces friction in the shipment lifecycle and can lower costs for distribution, haulage and last-mile delivery. As logistics becomes more data-driven, these vendor-level changes can ripple into measurable gains across forwarding, shipping and dispatch operations.

Key takeaways and practical outlook

The appointments of David Kerr and Christian Gessner are a clear play to accelerate Awery’s commercial presence and operational relevance. They provide a blend of sales momentum and operational credibility that should help Awery deliver real-world value faster. For logistics professionals watching the vendor landscape, this is another signal that practical digitisation—focused on workflow improvement—is where the industry is headed.

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