Maersk Visibility Studio – Real-Time Supply Chain Visibility and Analytics

Start with real-time dashboards that pull data through your transport network and external systems, and appoint cross-functional management committees to set targets and respond to events, always keeping the customer at the center of decisions. Bring a partner ecosystem into the loop so data flows smoothly through every link in the chain. This setup keeps teams well aligned and ready to respond.

In a pilot with twelve customer accounts and over a thousand shipments, real-time ETA updates arrived within 15 minutes, on-time deliveries improved by 9 percentage points, and dock-to-ship turn times fell by 22%. The visibility layer reduced exception handling time by about 30%, delivering tangible 费用 savings for operations and for other teams.

Implement in steps: Step 1, identify five core lanes; Step 2, ingest feeds from external carriers and partner systems; Step 3, set 警报 by severity; Step 4, expand to full network coverage; Step 5, review results with the committees and adjust targets. This approach keeps cost under control while increasing visibility across transport modes.

Use external benchmarks such as nokia-style manufacturing benchmarks to calibrate thresholds and compare performance with similar networks. For reference, nokia is often cited as a standard in supply chain reliability. A vice chair from operations can lead governance across these efforts, while data models align with service-level agreements and key metrics like cycle time, throughput, and customer satisfaction. These well-defined analytics help management turn data into actions.

These capabilities are designed to bring clarity to daily decisions and to support a full view of risk across every lane. For partner teams and customers, real-time visibility means fewer surprises, faster response, and measurable gains in reliability and service quality. Start now to turn data into smarter transportation decisions and to protect margins against unforeseen events.

Maersk Visibility Studio and Strategic Digital Transformation

Form a highest-priority committee to codify governance, requirements, and a 90-day action map, ensuring owners from commercial, operations, and IT align on their vision and strategic targets.

Maersk Visibility Studio powers real-time visibility across operations from the terminal to inland hubs, delivering time-sensitive alerts and enabling fast, data-driven decisions.

Establish a digital governance framework that combines data quality controls with a damcos data feed and satellite signals; deploy a constellation of dashboards to illuminate supply flows and risk across rail, ocean, and terminal interfaces.

Set very concrete metrics to drive progress: reduce cycle time by 18% in six months, lift thousand-container throughput by 12%, and secure preferred routing for high-priority lanes.

Foster collaboration between both operations and IT, plus commercial teams; these groups share a common data model and well-defined governance to accelerate decisions and align with the overall vision.

Execution plan: roll out in three phases, start with high-value corridors around major terminals, connect the damcos feed with satellite inputs, and set quarterly progress reviews to close the loop with the committee.

Actionable plan for real-time visibility, fleet connectivity, and ESG governance

Adopt a centralized maersks programme using Maersk Visibility Studio to deliver real-time visibility within 15 minutes for every shipment across the full transport network, powered by wireless sensors and digital technologies.

1. Establish governance and oversight
   • Form an executive oversight group that sets targets for visibility, efficiency, and ESG metrics, with quarterly reviews.
   • Create private committees focused on operational risk, ESG governance, and data quality to ensure rapid decision-making and confidentiality where needed.
   • Define a mandate, cadence, and clear escalation paths to act on exceptions within 24 hours of detection.
2. Build data foundation and material integrity
   • Define material data elements: shipment, material, carrier, vessel, route, ETA/ETD, weight, volume, fuel burn, emissions, and port calls.
   • Centralize data from internal systems, carrier feeds, terminals, and private networks into a single data model that supports end-to-end traceability.
   • Implement data quality checks: completeness > 95%, accuracy within 3%, and anomaly alerts for outliers.
3. Enhance fleet connectivity and reach
   • Equip containers and key assets with wireless telemetry and IoT sensors to stream status, location, and condition in real time.
   • Leverage satellite and cellular networks to ensure global reach for geographies with limited coverage, ensuring continuous visibility across the full carrier network.
   • Standardize event formats and enable automated alerts for deviations in schedule, location, or environmental thresholds.
   • Act on alerts quickly by routing to the appropriate operations team, reducing latency in response and maintaining high operating efficiency.
4. Integrate ESG governance into the programme
   • Link visibility data to ESG dashboards with metrics such as fuel consumption per shipment, CO2 per tonne-km, and compliance with environmental targets.
   • Publish monthly ESG insights to private committees and publish quarterly summaries to stakeholders, validating progress against ambition targets.
   • Embed ESG controls into the operating model, so decisions that affect emissions and energy use are evaluated in real time.
5. Define actionable strategy, milestones, and year-one targets
   • Strategy: achieve end-to-end traceability for all shipments, improve carrier collaboration, and tighten ESG governance with real-time visibility as the backbone.
   • Year-one milestones: baseline visibility across 90%+ of shipments, reduce exceptions by 40%, and achieve data completeness targets for material attributes.
   • Ambition: cut fuel burn per shipment by a defined percentage through optimized routing, pacing, and idle reduction powered by digital technologies.
6. Enable operating excellence and continuous improvement
   • Roll out training for operations teams, focusing on interpreting real-time data, acting on alerts, and coordinating with carriers to improve on-time performance.
   • Adopt an iterative improvement cycle: measure, adjust routing and load planning, validate impact, and scale successful changes across the network.
   • Maintain documentation and a knowledge repository to capture learnings from each shipment, ensuring ongoing efficiency gains for the year ahead.

What is Maersk Visibility Studio: scope, data sources, and real-time insights

Use maersk Visibility Studio to connect private data sources and deliver real-time insights across the globe. Start with scope: map container movements, port calls, and handoffs across chains. Define who can access data to support service levels, commercial decisions, and risk controls. Follow a practical step-by-step approach to establish data governance and ensure data quality from the outset.

Maersk Visibility Studio connects data from private customer systems, azure data lakes, and external feeds to form a full picture of every container movement. Data flows through a common model to ensure consistency across teams and workflows. It supports stakeholders across operations, logistics, and commercial teams.

Real-time insights appear as dashboards and alerts that highlight incidents, container status, and throughput by year, enabling increased responsiveness. The platform also surfaces social signals from operations and incident logs to help teams react quickly.

Data sources include private systems, azure cloud storage, vessel and port feeds, warehouse and ERP data, and social inputs. The platform standardizes these feeds into a common field map to support full interoperability and cross-functional use. The provenance tag is источник, guiding data lineage and governance.

Use cases span operational monitoring, exception handling, and commercial planning. With increased visibility, you uncover opportunities to optimize loading plans, reduce dwell times, and improve service levels while meeting all requirements for track-and-trace and regulatory needs.

Take control of your supply chain with Maersk Visibility Studio: dashboards, alerts, and workflows

Begin with a single, consolidated real-time dashboard setup in Maersk Visibility Studio that aligns internal and external data for your operating network. Link internal systems–order status, inventory, and vessel positions–with external feeds such as port updates, weather, and satellite data to surface clear, complete insights. Configure thresholds and alerts for incidents, fuels, and disruptions, and map the response to working processes through dedicated workflows. This setup meets requirements and speeds decision-making across the globe. Make it a habit to review dashboards daily.

Dashboards deliver real-time visibility across levels of the operating network, from supplier and carrier ecosystems to manufacturing sites and other customer touchpoints. Use globe-spanning views for a pioneering approach that shows how maersks data fabric ties together internal and external sources, while keeping safe governance and data quality. This approach supports reporting at all levels and helps teams act with confidence.

Set targeted alerts for incidents, weather changes, port delays, fuel supply fluctuations, and other topics that affect reliability. Tie alerts to defined actions to reduce response time, such as rerouting through alternative chains or notifying stakeholders via secure channels. Ensure alerts respect governance policies and escalate only to the right internal or external recipients, preserving safety and compliance.

Transform alerts into automated workflows that coordinate operations across the maersks network. For example, trigger carrier re-optimizations, adjust inventory allocations, or switch to alternative fuels and routes as needed. Workflows maintain complete traceability, documenting decisions for reporting and social governance.

Real-time dashboards reduce blind spots, improve safety, and strengthen resilience against incidents. By standardizing data across internal teams and external partners, you gain predictable performance, clearer reporting, and meaningful benefits over a decade.

Plan a phased rollout that aligns with requirements, starts with a pilot in one region, and scales to a globe-wide implementation. Pair dashboards with training to ensure teams across chains understand how to interpret alerts and act on workflows. The result is a well-coordinated, safe, and compliant operating model that harmonizes governance, reporting, and real-time visibility.

Nokia private wireless: enabling real-time cargo tracking across Maersk’s fleet

Adopt Nokia private wireless as the backbone for live cargo tracking across Maersk’s fleet, starting with a phased rollout in top ports to anchor data flows and validate performance.

Leadership should set ambition and commitments, guiding a step-by-step rollout that links ships, depots, and ports, enabling greater visibility and acting on real-time signals. This approach will create an integrated data fabric that feeds live tracking into Maersk Visibility Studio, ensuring shipment visibility across the network.

Nokia private wireless delivers ultra-reliable, low-latency connectivity across ships, yards, and container terminals, enabling real-time streams from GPS, BLE beacons, and sensor nodes. Integrating these feeds with Maersk Visibility Studio turns raw signals into actionable insights, supporting integrated management of data quality and security. This approach accelerates decision cycles, enables greater velocity across the network, and has been validated in pilots, acting on sensor data in real time. It also helps globally align on kpis that define performance for the business.

The linked data model defines kpis such as on-time shipment, port dwell time, container utilization, and data latency. A live dashboard in Maersk Visibility Studio provides alerts when a shipment diverges from plan by a defined threshold. The private wireless layer reduces gaps caused by backhaul limitations, ensuring consistent coverage in crowded ports, anchorages, and overwater legs, resulting in well-coordinated operations.

Step plan for adoption: 1) pilot in three ports with a controlled fleet sample; 2) extend to inland corridors; 3) scale to the full fleet with a target to connect millions of assets over 24–36 months. Align with governance and commitments, define a security framework, and ensure data sovereignty across regions. Leverage Nokia’s secure SIMs, edge computing, and private spectrum to minimize congestion and empower management teams.

To sustain globally, Maersk and Nokia should establish a joint governance framework covering data privacy, security, and access controls. Regular reviews of kpis and data quality should be anchored in leadership meetings. Such collaboration will facilitate faster decision cycles and reduce the time to value for assets in transit through major ports and across ocean legs.

With Nokia private wireless, Maersk can turn real-time cargo tracking into a digital capability that defines what great visibility looks like across the fleet. The blend of private network resilience, live data streams, and an integrated visibility layer creates a scalable model for other players in the ecosystem and sets a leadership standard for the industry.

Starlink for Maersk Ocean fleet: connectivity, coverage, and latency improvements

Adopt Starlink across the Maersk Ocean fleet to ensure uninterrupted, live connectivity for navigation, engine telemetry, and crew welfare. Starlink employs advanced beam-forming and rugged terminals designed for rough seas, keeping the link stable even in peak weather. This keeps ships connected to Maersk Visibility Studio and shore teams in real time, enabling proactive decisions and fast incident response.

Coverage spans core routes and remote oceans, closing gaps in data transmission and strengthening the chain of information across supply-chain ecosystems. The approach combines satellite reach with on-board sensors, ensuring continuity of data from ship to shore under complex cross-border governance.

Latency improvements are tangible: typical maritime Starlink links deliver 20-40 ms to gateway nodes, enabling near real-time AIS, cargo status, and weather feeds. The network combines high throughput with low jitter, so crews stay informed and on the live console with minimal lag.

Executive sponsorship and commercial planning guide the rollout; governance clarifies security, data rights, and cost controls, ensuring value from millions of data points daily. The executive team approves each milestone to drive discipline and oversight.

Crew experience improves as nokia gear integrates with rugged Starlink terminals to stay live on rough seas. A high-capacity link supports streaming diagnostics, video for remote training, and continuous engine data; this keeps the crew informed and reduces downtime across the fleet.

Implementation follows a full step plan: start with a pilot on a cluster of ships, followed by regional expansion, then a global rollout. Each phase tracks latency, throughput, and incident response times to drive continuous improvement with strong oversight.

damco and other partners gain from synchronized data flows, enabling better handoffs at container exchanges and on-dock planning. The combined data stream supports thousand events and millions of updates, aligning with supply-chain teams and providing live dashboards to executives. This approach has been validated in earlier pilots.

Risk and resilience: complex satellite handoffs require robust on-board antennas and router management; if satellite beams fail, traffic can switch to near-shore links to maintain full operational continuity for the fleet.

Impact and next steps: with highest fidelity data, Maersk can make better scheduling, vessel routing, and cargo custody decisions. The real-time feed supports governance and drive proactive maintenance, enabling chain-level optimization and better commercial outcomes.

Pilot plan: propose a three-month pilot on key routes to quantify latency gains and operational benefits for Maersk Visibility Studio, then scale to the entire ocean fleet.