5 Pillars of a Successful Digital Transformation – A Practical Guide to Driving Change

Recommendation: ガバナンスを確立し、明確なものを… focused 計画段階から変革を導き、責任を割り当て、加速させる。 decision-making 向こう側 manufacturing およびサービス。このアプローチは役立ちます。 face challenges head-on and bring much 成果に対する明確性 companies.

文化とリーダーシップ: 具体的なものに変換を紐づける。 文化 shift. チームが機能横断的にテスト、学習、そして適応できるようにする、包括的なプラクティスを構築します。コンテキストやユニットごとに調整された手順が必要です。A focused 最前線の強調 experience and ongoing governance keeps stakeholders from インテグレーター, IT、社内チームとの連携により、見直し作業を削減し、より迅速な導入を可能にしました。

テクノロジーとパイロット: 定義された指標を用いた短いパイロットテストを、 two to three-マンスー期間。使用 チャットボット 製造現場や顧客サービスでの定型的な問い合わせに対応し、人的リソースをより付加価値の高い業務に集中させる。キャプチャ experience data と調整する plan そして、スケールを拡大するためのガバナンスルール。

エコシステムとガバナンス: 主要な関係者を巻き込むガバナンス・カデンスを確立する。 インテグレーター, ITリーダー、およびビジネススポンサー。1つの plan データ標準、統合パターン、およびテクノロジーの選択肢のため。 インスタンス of reviews to keep projects focused そして、サイロ化された作業を防ぎます。

測定と結果： すべての取り組みを具体的な指標に結びつけます。サイクルタイムの削減、品質の向上、コスト削減などです。リアルタイムで進捗状況を示すダッシュボードを作成し、四半期ごみにレビューをスケジュールして投資を調整します。このアプローチは、改善します。 experience 顧客と従業員を保護し、大規模な成長を可能にする一方で companies.

具体的な次のステップ： 高影響度の領域で現在のプロセスをマッピングし、2つの候補となるユースケースを特定します。 manufacturing, その後実行する two-phase ガバナンスゲートと実装後のレビューを導入し、チーム間で学習効果が複合的に得られるようにする。

デジタル変革戦略：GSKと業界の実践プラン

研究開発 (R&D)、製造、および営業機能を連携させ、データに基づいた迅速な意思決定を可能にするために、統合データプラットフォームを実装し、四半期ごとのマイルストーンを設定した12か月の段階的な計画を策定する。

• 戦略とガバナンス

  • 会社全体で明確なビジネス成果と重要業績評価指標（KPI）を定義し、全員の注力を導き、部門間のニーズに対応し、上級リーダーシップからのスポンサーシップを確保する。
  • データ系統、セキュリティ、およびプライバシーを追跡し、規制当局およびパートナーを満足させるために文書化された承認を備えた、軽量なデータガバナンスモデルを確立する。
  • 規律ある実験のテーマを構築する：小さくテストし、迅速にスケールアップし、結果をオープンに報告することで、データイニシアチブへの投資意欲を持続させる。

• データアーキテクチャとプラットフォーム設計

  • 統一されたデータファブリックとスケーラブルなレイクハウスパターンを組み合わせたモジュール式のデータアーキテクチャを採用し、バッチ処理とリアルタイム分析の両方を可能にする。
  • R&D、サプライ、およびコマーシャルチーム間でのスムーズな統合を確保するために、APIとデータ契約を標準化し、チームが修正作業なしにパイロットから本番環境へ移行できるようにします。
  • マスターデータ（患者識別子、製品データ、試験結果など）の一元的な信頼できる情報源（источник）を、一貫したメタデータと系統譜追跡機能とともに定義します。

• データセットと洞察

  • 多様なデータセット（臨床試験、EHR、医薬品安全性、製造テレメトリー、そして実世界のデータ）を取り入れて、実行可能なインサイトを明らかにします。
  • コホート設計と因果推論の手法を適用して、治療効果を定量化し、需要を予測し、サプライチェーン計画を最適化します。
  • 業界の模範事例（23andMeのデータ共有モデルなど）と比較検討し、参加者の権利を保護しながら、スケーラブルで合意に基づくコラボレーションを探求する。

• スマートなデザインと破壊的なテクノロジー

  • Leverage AI/ML for predictive maintenance, anomaly detection, and decision support, with transparent model documentation and performance dashboards.
  • Use automation to streamline data preparation, curating datasets and generating reproducible analyses for researchers and operators.
  • Prioritize interoperable design patterns so new data sources can be added with minimal impact on existing workflows.

• Training, change management, and willingness

  • Develop a structured training plan with role‑based curricula, hands‑on labs, and certification that validates capability to work with the platform.
  • Assess willingness and readiness across teams, address skill gaps, and provide coaching to overcome inertia in early adopters.
  • Provide ongoing forums to discuss progress, collect feedback, and stay aligned with business priorities.

• Selection and partnerships

  • Establish objective vendor criteria: data quality, security controls, interoperability, and total cost of ownership, with documented decision logs.
  • Enquire early about data access, consent controls, and regulatory compliance to prevent later blockers as the platform scales.
  • Bring external partners into the plan where appropriate, while keeping core capabilities in‑house for core competitive advantages.

• Enquire, discuss, and align with stakeholders

  • Set regular sessions to discuss progress with clinical, manufacturing, and commercial leaders, ensuring others know the value being created.
  • Define escalation paths for bottlenecks and address concerns quickly to maintain momentum.

• Roadmap, reporting, and cadence

  • Publish a quarterly execution plan with milestones, clearly reported metrics, and actionable next steps to keep the organization aligned.
  • Track outcomes against targets, highlight learnings, and adjust the plan based on new datasets and insights.
  • Maintain a cadence that supports steady rise of capability across the company, with training completion and selection of new use cases as indicators of progress.

Clarify the 5 Transformation Pillars Relevant to GSK Initiatives

Pillar 1: Data Strategy, Governance, and KPIs. Prioritize investments in data infrastructure and connect R&D, manufacturing, and commercial data through a unified data architecture. Deliver kpis in real time for trial timelines, safety metrics, and cost per outcome. Define data collection windows with specific triggers and map data ownership to existing functions. Track reported results against expectations and publish results to governance boards for transparency. gartner confirms disciplined data governance accelerates adoption and reduces risk. This framework aligns with industry guidance and expectations.

Pillar 2: Treatment and Clinical Insights. Use scalable technologies to extend treatment insights beyond the clinic into real-world settings. Implement remote monitoring and digital endpoints to capture patient outcomes across diverse populations, feeding real-world evidence. Leverage sensors, apps, and telehealth to accelerate evidence generation while ensuring data privacy. Define kpis around time-to-insight, patient engagement, and treatment adherence. Compare results against expectations to gain confidence in scaling to broader patient cohorts.

Pillar 3: Capabilities, Talent, and Change Management. Build critical capabilities across data science, cybersecurity, and digital clinical operations. Invest in upskilling existing teams and empower cross-functional squads to implement new platforms. Prioritize adoption by aligning incentives with the new operating model and providing hands-on coaching during the early rollout. Implement a continuous feedback loop to adjust roles and processes, and report progress against objectives and milestones. Track changes in speed of decision-making and the quality of clinical data capture to justify further investments.

Pillar 4: Technologies, Platforms, and Interoperability. Standardize a cloud-enabled platform stack that enables modular, scalable capability across R&D, manufacturing, and commercial teams. Adopt interoperable APIs and common data models to speed integration of new tools. Implement secure data sharing with external partners, including telcos and research networks, to extend reach. Leverage automation and AI-enabled workflows to reduce manual tasks and speed up trial setup. Track the rate of adopted technologies, changes in cycle times, and the returns on implemented solutions.

Pillar 5: Ecosystem, Partnerships, and Governance. Build a network of existing businesses, hospitals, regulators, and telcos to extend capabilities and share learnings. Define clear objectives and operating models with joint investment and co-created roadmaps. Discuss governance structures to balance speed and compliance, including joint investments and shared KPIs. Establish a cadence for reporting progress against key expectations and adjust plans as outcomes materialize. When partnerships deliver tangible gains, reallocate investments to scale successful pilots and speed time-to-value.

Improve Customer Experience: 3 Critical Touchpoints and Metrics

Align governance and leadership to define three metrics for each touchpoint and assign owners who report progress every period. Found источник of truth for their datasets to support quick decisions and become a reliable basis for transformation; discuss results with their leadership and data teams to guide transformation. Use data to align their strategies with time, computing technologies, and people who drive change, and gain clarity on actions that reduce losses in the next period.

First touchpoint: onboarding and activation. Metrics: activation rate (%) within 7 days (target 60%); time to value (≤5 days); onboarding CSAT (≥85%). Findings drawn from datasets show how onboarding steps correlate with retention; use governance to act on these signals and reduce time to activation with automation in computing technologies. Involve the people responsible to implement changes in the period.

Second touchpoint: support and self-service. Metrics: first contact resolution rate; CSAT after a support interaction; self-service completion rate; time to resolution (target ≤4 hours). Use datasets to map popular queries, identify gaps, and discuss results with their teams to refine the knowledge base. Apply governance to keep response times within policy and reduce losses from repeated contacts.

Third touchpoint: renewal and advocacy. Metrics: churn rate; retention rate; cross-sell/upsell rate; Net Promoter Score trend. Use this data to inform leadership decisions, discuss results with their teams, and drive transformation across their businesses. Track datasets and источник to reflect new products or services, and measure gains from improvements in customer experience.

Define 2-Level Structural Governance for Decision Rights and Accountability

Implement a two-level governance structure: Level 1 Strategic Steering and Level 2 Operational Decision Council. Codify decision rights and accountability in a single, accessible policy set. Limit Level 1 to high-impact actions such as funding allocations, major acquisitions, cloud strategy, and selection of artificial intelligence tools, including genai, with formal sign-offs by senior sponsors and a defined time window to conclude decisions. Level 2 translates Level 1 intent into day-to-day changes, handles production deployments, change requests, and incident responses within clearly defined risk thresholds, and reports back with concise dashboards at regular intervals. Only Level 1 approves budgets above threshold; Level 2 implements the rest and adapts to context. This framework will align actions with business outcomes across the company.

Level 1 details: The Strategic Steering Committee comprises C-suite leaders and transformation executives who approve funding, policy updates, cloud standards, and vendor selections. Assign a dedicated program manager, a policy owner, and a security liaison to oversee governance; require a structured funding plan and a 12–18 month period for policy refreshes. Use a documented selection process with objective criteria and scoring for vendors and cloud partners; require their understanding of transformation goals across their functions. For genai and other AI tools, publish policies that cover usage, data handling, privacy, and risk; tie tool selection to production readiness and change readiness metrics. Expect clear accountability and transparent reporting to their respective executives. This clarity helps people across the company act with confidence.

Level 2 details: The Operational Decision Council makes day-to-day calls about deployments, configuration changes, and when to roll back or pause changes in production. They manage a skills inventory across teams, ensure dedicated training periods, and maintain knowledge resources that describe how decisions were made. They log decisions, track change windows, and escalate to Level 1 when risk thresholds or policy violations occur. They face daily pressures to balance speed with risk and must report on KPIs such as cycle time for approvals, deployment success rate, and policy compliance rate. Could reduce rework and delays by a measurable margin when governance is followed, with improvements visible within the first two quarters. Ensure that their decisions align with policies, and that funding plans support ongoing change and knowledge development, including acquisitions when necessary.

Adopt a 4-Part Holistic Transformation Framework

Part 1 – Leadership and governance Define the sponsor-led structure within 14 days and assign four pillar owners who sign off on a 90‑day action plan. Establish a lightweight, cross‑functional council that meets every two weeks to validate progress, remove blockers, and reallocate resources quickly. Set KPIs that matter to operations, marketing, and technology, including kpis such as time-to-value, adoption rate, cycle time, and cost per outcome. Use a single source of truth (источник) for reporting and ensure respondents in pilot units see clear, direct feedback from leadership. This approach will improve decision speed and reduce rework, while allowing the team to experiment with a treatment plan of parallel experiments instead of a single, risky bet. however, keep the governance tight and focused on outcomes rather than process gravity.

Part 2 – People, skills, and processes Align roles with capability needs and involve frontline teams from day one. Create a 4‑step learning path that spans 6 weeks per cohort, with practical projects tied to real business opportunities. Build a network of champions across marketing, sales, and ops who can translate customer signals into action. Use free, hands‑on training modules and short, repeatable cycles to lift capability without slowing execution. Involve respondents from pilot units in weekly feedback loops to refine the approach and to assure that the changes address real pain points rather than theoretical benefits. Moreover, link incentives to tangible outcomes rather than activity counts, so teams stay focused on impact.

Part 3 – Technology, data, and architecture Design a 4‑layer framework: data, platform, application, and experience. Standardize on a modular computing stack that enables rapid integration, with a cloud‑based network and open APIs to reduce silos. Emphasize data governance, security, and interoperability to support marketing and operations workflows. Build a minimal viable tech core within 8–12 weeks and expand capabilities in 2–3 increments, tracking progress with the kpis established earlier. Ensure the framework covers automated telemetry, AI assist features, and a simple treatment plan for addressing bottlenecks–treatments can be adjusted as you learn which integrations deliver the most value. technology choices should be driven by expected value, not vendor lock, and should remain flexible enough to adapt to changing needs.

Part 4 – Execution, measurement, and learning Pilot in two functions, scale to four within a quarter, and extend to additional regions as outcomes prove durable. Use a 4‑step rollout per pillar: 1) pilots in shadow mode, 2) live tests with limited scope, 3) partial rollout, 4) full adoption. Track KPIs on a single dashboard that covers speed of decision making, customer impact, and cost efficiency, then adjust course every 4–6 weeks. Involve respondents across teams to quantify effects and to surface unanticipated risks, and document learnings against sources and outcomes. The framework should allow rapid experimentation, with 50–100 small experiments per year as a default, so teams can try opportunities without heavy upfront investment. If a change does not move the dial within the first two sprints, reallocate resources and apply a different approach rather than doubling down on a failing tactic. free experimentation is encouraged to discover what works best and to prevent stagnation.

Analyze and Align ICT Spend: Channel, Function, and External Segment Breakdown

Define a three-axis spend map and establish ongoing reviews with finance and domain experts to drive improved alignment across technology programs.

Channel axis focuses on how ICT spend reaches users: Direct, Resellers, Integrators, and Services partners. Allocate the largest share to the channels that accelerate strategic themes such as robotics and chatbots rollout, while keeping a clear policy for licensing, support, and services. Use a simple rule: if a channel lacks clear ROI or delays time-to-value, trim that slice and reallocate to faster paths. Use data from each transaction to refine the forecast.

Function axis captures cost by activity: procurement, deployment, maintenance, security, and data integration. Define standard cost definitions and apply streamlined approvals. Use ongoing analysis to identify duplication and streamline procurement. Align with ambition to improve service levels and knowledge creation across teams, and address time-sensitive needs through better processes and collaboration.

External Segment axis maps spend with outside entities: customers, suppliers, insurers, resellers, knowledge partners, and integrators. Address external contracts with clear SLAs and well-defined terms. Ensure data privacy policies are satisfied for all external exchanges and that external spend aligns with risk appetite. Maintain collaboration with experts to ensure external alliances contribute to better services, knowledge sharing, and ongoing value creation. Use examples such as insurance partnerships and data collaborations with knowledge providers to illustrate data-driven value.

Implementation details: create a single taxonomy for spend, feed it from ERP and procurement systems, and build dashboards that show the three axes side by side. Address timeframes, target shares, and policy constraints. The objectives include improved efficiency, better policy compliance, and faster decision cycles. The teams themselves collaborate to update the spend map every quarter, and they address exceptions with rapid escalation to executives.