HM Group Reduces Greenhouse Gas Emissions Footprint with Maersk ECO Delivery

Adopt maersk ECO Delivery now to cut your greenhouse gas footprint in the next production cycle. HM Group, an ambitious brand in clothing logistics, compares routes, shifts to energy‑efficient fartyg options, and builds chains of lean operations under clear plans och conditions. In a six‑month pilot, emissions on core lanes dropped by up to 25% (CO2e), while service reliability remained strong.

The impact spans production and distribution chains: on a pilot across three lanes supporting fashion clothing lines, shipments moved with maersk ECO Delivery reduced Scope 3 emissions by about 1,200 t CO2e per quarter, with potential to scale to 5,000 t CO2e annually as volumes grow. The gains come from optimized routing, cleaner fuels, and consolidated shipments across the maersk logistik network.

We keep hand on data across the supply chains to adjust routes quickly and maintain targets. The plan combines fartyg retrofits, smarter produktion scheduling, and Lösningar for real‑time monitoring. The toft module standardizes data sharing across the chains, supporting the next shipments with consistent emissions reporting.

Our aspiration toward climate neutrality drives the goals for 2030, with measurable milestones and transparent reporting. The brand coordinates with procurement, manufacturing, and logistik teams to extend the use of maersk ECO Delivery to more routes, expand sustainable fuels on long‑haul legs, and safeguard service levels during peak conditions. This approach keeps ambitious focus on tangible outcomes and clothing categories that matter to customers. This enables further improvements across the chain through shared data and tighter governance.

To start, run a six‑month pilot on three lanes, set quarterly CO2e targets, and report progress. The toft governance module supports cross‑team decisions, while the next steps include onboarding suppliers to the new Lösningar and expanding the logistik footprint without disrupting produktion schedules. With this approach, HM Group strengthens its footprint and keeps customers informed about gains.

HM Group and Maersk: Decarbonisation Roadmap and Carbon-Neutral Shipping

Adopt a joint decarbonisation roadmap between HM Group and maersks with a public target to achieve carbon-neutral shipping on core lanes by 2035. Establish a joint governance body, set Scope 1-3 targets, and publish annual progress metrics. Build three pillars: governance and aspiration, operations and fuels, data and partnerships. Kick off a three-year pilot to validate actions and scale quickly.

1. Governance and aspiration: Establish a cross-functional steering committee with executive sponsors from HM Group and maersks, define measurable milestones, and align incentives. Publish quarterly updates to stakeholders and anchor the plan to international standards for transparency and accountability. Assign ownership to the toft analytics lead and ensure executive sponsorship from both sides, including coordination by søren for upstream alignment.
2. Operations, fuels, and lifecycle: Retrofit vessels where feasible to boost hull efficiency and energy management, optimize routes to lower fuel burn, and enable shore power where available. Launch three pilot programs evaluating biomaterials-based packaging and low-carbon fuels. Apply lifecycle thinking to compare options and select pathways that lower emissions per tonne-km while preserving service levels. Run a trial in one international lane and scale if results justify.
3. Data, partnerships, and neutrality: Build a shared emissions data platform covering upstream, transportation, and downstream stages; align with international reporting frameworks and standardized KPIs. Integrate feedback loops to reduce controversy and demonstrate progress toward neutrality. The søren and the toft analytics lead will coordinate data quality and interoperability across the network.

When next you review metrics, compare your footprint against baselines and adjust the plan. This approach strengthens personal sustainability efforts and reduces the footprint of transportation, delivering a clear difference for customers and suppliers. By focusing on biomaterials, lifecycle insights, and a robust pilot program, the companys strategy supports neutrality while expanding international collaboration. The three pillars convert aspiration into measurable results, with ongoing input from søren and toft to keep data credible and actionable.

HM Group and Maersk Decarbonisation Plan: Delivery, Trials, and Customer Options

Implement a three-pronged rollout: deploy such selected fuels on high-volume ocean routes, conduct trials of biomaterials in cargo packaging and handling, and present customer options aligned with production goals.

Maersk ECO Delivery underpins the shift by substituting conventional fuels with such lower-emission fuels and optimized voyage planning, hand in hand with customers, targeting a 20-30% footprint reduction on pilot lanes within 12-18 months, while reducing waste and advancing resource efficiency.

Trials will span three corridors with selected groups of customers, to capture recent regional logistics and loading differences: Atlantic, Indian Ocean, and Pacific routes. Each trial tracks fuel mix, voyage time, and cargo integrity, with a go/no-go checkpoint after 6 months to ensure a wider rollout when goals are met.

Customer options include three tiers that align to ambitious goals: Eco Standard, which leverages greener fuels and optimized port calls; Biomaterials & waste solutions, substituting packaging and reducing waste; and Fully customized transition plans with dedicated resource teams, ongoing reporting, and hands-on support to lower production costs while preserving reliability. We invite vous and your teams to review these options and select the path that best fits your cargo profile.

Maersk ECO Delivery: How emissions are reduced across routes

Adopt Maersk ECO Delivery on priority lanes to cut greenhouse gas emissions and footprint across routes. this shift toward ocean logistics fits the aspiration for carbon-neutral operations and strengthens supply chains.

Run a fast trial on two corridors: Asia-Europe and Trans-Atlantic, with cargo including electronics and consumer goods. Set ECO legs to 12-14 knots; this power-efficient approach reduces fuel burn by 20-35% per voyage and lowers emissions per TEU.

Track metrics with a simple dashboard: CO2 per TEU, greenhouse footprint, and energy intensity. Power use is tracked as a key metric to ensure energy efficiency across legs. This supports neutrality goals and aligns with the aspiration for sustainable, resilient logistics. Over a six-month window, results show reductions in emissions intensity ranging from 18% to 28%, depending on cargo mix, port stay times, and wind windows.

To scale, roll ECO Delivery across more routes, standardize scheduling, and align with the companys procurement and sustainability teams. The program includes energy-efficient vessel selection, hull maintenance, engine optimization, and shore-power where available, including power-management solutions to reduce idle energy and further lower the footprint.

Carbon-Neutral Transport: How customers opt in and verify offsets

Opt in at booking by selecting a verified offset package with a defined footprint target and a transition plan that ties to your next shipments. Capture the selection in the contract and on shipment data to enable end-to-end visibility across ocean routes.

Maersks international initiative offers a menu of selected offsets, including ocean-based projects, with sbti alignment. Customers can choose maersks offsets or blend in external solutions while maintaining governance through sbti standards.

To verify offsets, receive a certificate with a registry reference, validate it via the customer portal, and export proof for sustainability reports. Each offset must link to a unique project ID and a verified vintage.

Key data to track includes project location, type (renewable energy, forestry, or energy efficiency), CO2e avoided, registry name, and verification body. Much of the value comes from transparent data and timely verifications. Record footprint before offsetting and show the change after offsetting; keep waste metrics separate for clarity and accountability.

Operational tips: run a trial on a subset of lanes, coordinate with dapprovisionnement groups, and set a cadence for revaluation. Update selected lanes in line with transition plans and report progress in your next sustainability update, helping you shift from partial to broader adoption while sustaining momentum.

Multilingual support is available; vous can access assistance. mette coordinates the offset program in recent validations on ocean routes, and søren leads the international alignment and sbti conformity, ensuring credible footprint reductions and transparent reporting.

HM and Maersk Partnership: Decarbonisation milestones and governance

Adopt a joint decarbonisation charter binding HM Group and Maersk to a shared roadmap, with quarterly progress reviews and a governance board chaired by an independent director from each side. This working initiative, which aligns maersks goals with HM’s sustainability targets, strengthens the brand, and prevents silos that stall the next shift toward decarbonized shipping.

Milestones include a selected pilot on four corridors using biofuel blends, with a handover protocol to transfer learnings to subsequent routes and a dedicated hand to monitor progress on each corridor. By 2026, aim for a 25% reduction in carbon intensity per container-km, expanding to 50% by 2030 as biofuel supply and decarbonized fuels become more available upstream. The program also targets reducing coal-based energy use at port calls by adopting electrified docking and onshore power supply.

Governance uses a two-tier model: an Executive Steering Committee with senior leaders from HM and Maersk and a Technical Working Group focused on fuel mix, operations, and data integrity. Søren from HM leads the governance forum, and the teams meet quarterly, publish transparent progress reports, and maintain a risk and assurance register to address controversy around fuel claims and ensure traceability of biofuel and other decarbonized options.

To accelerate adoption, HM Group invites customers to align procurement with the roadmap: pursue selected tenders that reward lower carbon intensity, require data on energy use, and participate in pilots. Your orders can drive a faster shift by prioritizing routes where Maersk deploys decarbonized fuels and efficiency programs.

These steps create a credible baseline for the industry, which helps reduce controversy and makes a difference for responsible shipping across the supply chain. By tying governance to measurable goals, the collaboration strengthens the resource base and equips teams to manage changes on upstream and port operations.

Solutions: tracking tools, dashboards, and supplier collaboration

Adopt a three-pilot rollout of a unified tracking tool that ties ERP, TMS, and supplier data into a single live dashboard. This solution delivers working visibility across upstream sourcing and logistics, enabling fast decisions and concrete savings. Target an 8–12% reduction in the greenhouse gas footprint during the pilot by concentrating on three high-emission chains: clothing, packaging, and core freight segments. Integrate feeds from marinelinkcom with internal systems, and appoint mette to lead an ambitious cross-functional team to coordinate actions.

Dashboards support three views: footprint by chain and lifecycle stage, power intensity per unit of activity, and savings potential by mode and route. Use near real-time data to compare actual emissions against targets, flag outliers, and drive supplier conversations. When a supplier delivers improvements, reflect it in a transparent scorecard to accelerate adoption across maersks group.

Supplier collaboration drives upstream improvements: bring together dapprovisionnement suppliers and partners in clothing and packaging to co-create solutions. Establish quarterly joint improvement plans, shared roadmaps, and a supplier scorecard that tracks on-time delivery, route optimization, and CO2 intensity. Run regular forum calls with key stakeholders and use feedback loops to refine procurement choices.

Implementation steps are clear: map data schemas, connect 10 upstream suppliers in the first wave (including clothing and packaging), launch the three dashboards, and measure the pilot over 12 weeks. After validating savings, scale to additional suppliers and product categories. Maintain governance with a dedicated owner, a monthly review cadence, and public results in the maersks group communications to keep momentum high.

Getting in touch: contact options and onboarding for carbon-neutral shipping

Submit the online onboarding form to initiate your carbon-neutral shipping assessment with Maersk ECO Delivery for HM Group today.

Choose your contact path to reach us quickly:

• Regional account managers available by email or phone
• 24/7 client support line for onboarding questions
• Online chat in the customer portal with a real-time agent
• Onboarding coordinator assigned to your company group for a seamless start

Onboarding delivers a concrete plan, including this phased approach and milestones:

• Data collection across full lifecycle, covering routes, modes, and terminals to map greenhouse emissions
• Assessment of decarbonized fuel options and power sources for selected lanes
• Pilot and trial programs on key ocean transportation routes to validate performance and savings
• Engagement with partners to align on governance, including this hand and collaborative workflows
• Documentation to support brand claims and reporting to regulators or customers

Toft selected partners join the effort, including this hand-picked solution, to ensure aligned actions across ocean and land transportation.

Operational details you can expect:

1. Submit a data package from your groups and company, including supply chain inputs like dapprovisionnement context
2. Agree on the pilot scope with selected lanes and compare outcomes against baseline fuels and decarbonized options
3. Integrate data feeds and reporting via API or manual uploads, and set targets for lower greenhouse gas intensity
4. Launch the trial with clear KPIs and transparent reporting, then expand to additional routes and fleets
5. Review results with your brand team and escalate to full implementation if targets are met

Neutral, transparent communication reduces controversy and helps you stay aligned with sustainability goals. Our onboarding is designed to be working closely with your team to deliver tangible improvements, especially for ocean-first decarbonization efforts.