マース、2050年までにバリューチェーン全体でネットゼロ目標を設定

Recommendation: bind the entire value chain to a 2050 net-zero pledge with concrete milestones and public reporting. A cross‑functional パネル will monitor progress from ココア sourcing to retailers, enforcing quality standards and coordinating a potential merger with key supplier ネットワーク to lock in low‑carbon practices. The plan targets a smaller footprint 向こう側 core operations, powered by clean electricity, smarter supply chains, and tighter contracts that drive measurable progress. The window for onboarding new partners opens now, and more players will join as targets become clearer, including others who share the ambition.

Concrete milestones include a 50% reduction in supply‑chain carbon intensity by 2030 from 2020 baselines, and at least 60% of electricity consumption in Mars facilities sourced from renewables by 2030, expanding to 80% by 2035. The ココア footprint narrows through regenerative farming and better ネットワーク, while refrigerants and other ガス are phased out with carrier contracts that favor low‑GWP alternatives. A window for supplier pledges runs through 2025, with yearly audits to verify progress. Others in the value chain can align by adopting standard metrics that feed into the core dashboard used by the パネル. What comes next hinges on supplier engagement, and the merger option remains on the table if it accelerates adoption.

To execute, Mars deploys a data platform that captures emissions across primary suppliers, sets quality thresholds, and requires retailers to report monthly progress. The program builds better ネットワーク にとって ココア sourcing and packaging, and a disciplined approach to electricity purchasing and logistics. A potential merger with packaging or farming partners can standardize practices, reduce duplication, and improve resilience in the supply chain. This approach keeps costs predictable while delivering durable reductions in carbon intensity and improving quality 向こう側 core products.

In a stark market reality, taking action now yields measurable resilience. Mars invites retailers, ココア farmers, and logistics partners to align on a joint decarbonization plan with a 2050 horizon. Tracking progress in the footprint and migration away from gas‑based refrigeration and other high‑GW P systems will prove the plan's value. By focusing on cleaner electricity, optimized supply routes, and transparent reporting, Mars strengthens relationships and creates value for consumers, retailers, and partners across ネットワーク.

Mars Net-Zero Commitment: Value-Chain Scope, Deforestation Risks, and Actionable Roadmap

Implement a seven-pillar, scalable roadmap today: binding supplier contracts, deforestation-free sourcing, rigorous traceability, embedding independent verification, and clear public reporting across the entire value chain. Mars chief sustainability officer will lead these efforts, and these measures were designed to shift risk early, with targets that could cut deforestation and greenhouse gas intensity by significant margins before 2030.

Value-chain scope spans farming and procurement of ingredients, manufacturing, logistics, packaging, and retail, where upstream sourcing shapes impact. These efforts focus on high-risk inputs such as cocoa, palm oil, soy, dairy, and other ingredients that drive greenhouse gas emissions and land-use change, and they extend into processing, distribution, and consumer-facing dishes.

Deforestation risks are particularly acute where supply links to tropical forests and smallholders lack traceability. Mars will require deforestation-free commitments from suppliers, satellite monitoring, field audits, and veterinary-backed oversight of feed and livestock operations to minimize habitat loss. If suppliers meet milestones, these actions could reduce risk and strengthen resilience across the network.

Seven-step roadmap: 1) map ingredients and supply chains; 2) codify a deforestation-free policy with clear milestones; 3) implement a robust supplier onboarding and audit program; 4) embed third-party verification; 5) scale regenerative farming and forest restoration; 6) reduce greenhouse gas intensity through energy, fertilizer, and process optimization; 7) publish annual progress and communicate with consumers. Tackling these areas today creates tangible solutions and keeps momentum on track.

Embedding origin data into product development enables consumers to feel confident; these labels show the farms and practices behind ingredients, and today, recipes can reflect sustainable sourcing so ingredients tell a credible story instead of remaining vague. These disclosures help shoppers compare products across categories and encourage responsible choices at the point of purchase.

Scaling everywhere requires partnerships with farmers, investment in training, fair pricing, and a set of fundamentals that sustain long-term progress. We will support smallholders with technical help, veterinary oversight where needed, and access to finance, ensuring farming practices improve yields without expanding deforestation. By aligning incentives, Mars can deliver sustainable products that meet consumer expectations while protecting ecosystems.

However, delay is costly: early action reduces crisis exposure, protects biodiversity, and preserves brand value. Today’s decisions determine where the value chain stands tomorrow, ensuring ingredients meet rigorous standards from farm to dish while keeping the focus on consumers who demand transparency and accountability.

Define value-chain boundaries for net-zero reporting across upstream and downstream suppliers

Define and publish a boundary policy by Q2: upstream includes all suppliers of materials, energy, and packaging; downstream covers distribution, usage, and end-of-life. Align this with scopes 1-3 and with product-level materiality so data are comparable across regions. Build a shared data template that captures material inputs, energy consumption, and emissions by scope, plus renewable share and deforestation-free status. Require all suppliers joined to the policy to report quarterly, enabling networks across the value chain to achieve consistent accounting and reducing double counting. The policy should specify how mergers and acquisitions are handled and set a clear re-scoping rule after a merger.

Where you report the boundary anchor affects governance: designate a single boundary for corporate reporting and run parallel upstream and downstream trackers for key product groups such as proteins, cereals, and snacks. Use a part-level approach to prevent aggregation gaps. Recent reviews show week-to-week data gaps when boundaries lag behind actual activities; standardization closes those gaps and improves comparability. For deforestation-free and renewables, include source verification at Tier 1 and Tier 2 and attach supplier pledge documents. The panel says this alignment reduces challenges and supports steady progress.

Activities to implement include mapping the networks of suppliers and their joined entities, tagging material categories, and attaching source-country data. Set annual reductions targets: upstream process emissions reductions of double-digit percent and transport emissions reductions of single digits; aim to increase renewables share to 40% of electricity by 2030. Track circular packaging milestones and measure material efficiency gains at the part level. If a merger occurs, update the boundary within the next reporting cycle, and publish the change rationale. Youre teams should also monitor proteins and other product families separately to avoid masking high-emission segments; this supports clearer accountability and progress toward the pledge.

To ensure accountability, implement a source-of-truth data system, require verifiable data from material suppliers, and schedule independent audits for high-impact categories. However, keep internal dashboards accessible to procurement and sustainability staff to drive action. The boundary should already be documented in policy documents and reviewed annually; this approach helps helping the organization meet its net-zero target and maintain stakeholder trust through transparent progress.

Deforestation risk assessment: identifying hotspots and supplier exposure

Build a risk heatmap by geography and commodity and act on the top spend tier suppliers to cover the majority of exposure. Launch a rapid tracing program from farm to factory to confirm deforestation-free commitments from these partners.

Apply science-based risk scoring to identify hotspots where agricultural expansion drives deforestation. Pull data from satellite alerts, Global Forest Watch, FAO, IUCN, and national registries. Link supplier exposure to these sources and set action thresholds. Deploy dashboards on renewables platforms to keep data fresh and transparent.

Hotspots by region and commodity include Brazil (soy and beef in the Cerrado and Amazon), Indonesia (palm oil), and DRC and Peru (timber and agricultural crops). Each region shapes supply risk across major sources of raw materials and finished goods. Rank suppliers by exposure and prepare remediation plans that focus on governance, traceability, and farmer development.

To implement, set a 12- to 24-month roadmap with clear milestones. Assign a dedicated owner for deforestation risk within sourcing, and align Mars's net-zero ambitions with supplier agreements. Switch to lower-risk sources where feasible and support farmers to adopt sustainable practices, such as agroforestry and improved land-use planning. Set limits on engagement with high-risk regions and pursue credible certifications. Maintain regular progress updates for governance bodies and investors, supported by transparent sources and cross-sector collaboration. This tasty mix of governance, data, and field collaboration will drive real transformation across their value chain.

Data collection, traceability, and quality standards for Scope 3 emissions

Set an order for supplier data submission and build a central data spine to capture primary data for Scope 3, aiming to cover 95% of spend by 2026. This approach generated actual emissions data and strengthens accountability across their supply network, including product family groups such as meal ingredients and other material inputs.

Weve designed a three-layer model to capture what matters: source data from suppliers tied to purchase events; product-family data for materials; and spend-based estimates for low-data parts of the value chain. The focus stays on gases and energy flows, cutting through gaps with a clear data dictionary and standard units. Data quality gates ensure the information we rely on reflects reality rather than estimates.

To cover the highest impact part of the value chain, focus on upstream procurement categories that account for around 70% of emissions and cover the rest as data becomes available. Recent supplier interactions show that clinics can accelerate data sharing when templates are simple and clear. Weve also embedded a feedback loop so data for each source can be corrected quickly and the quality improves over time.

Quality standards drive trust across the network. Completeness, accuracy, timeliness, consistency, and verifiability serve as the five pillars, with concrete thresholds: 95% data completeness for product inputs in the current quarter; emissions factors updated only when validated; and timeliness within 90 days after period end. Each data submission should distinguish actual emissions from generated estimates, and every figure must be traceable to its source document (invoices, bills, or test reports).

Traceability rests on a unified mapping: product family, material, supplier, and batch connect to a single emissions profile. We link emissions to purchase orders and shipments so that every part of transport, packaging, and processing can be traced to its origin. A central repository stores a paper-free, machine-readable record of source data, with a clear chain-of-custody and versioning to neutralize gaps and reduce uncertainty.

Embedding governance into procurement processes strengthens consistency. A data dictionary standardizes units, factors, and scopes, while supplier onboarding includes explicit expectations for data quality and frequency. Supplier clinics–short, quarterly sessions with top partners–help resolve data gaps, validate assumptions, and reinforce reporting discipline. The company assigns dedicated data stewards for each supplier, and performance reviews incorporate data quality metrics alongside product quality checks.

Investment in automation accelerates progress. Automated data ingestion from ERP and procurement systems reduces time to value, while audits test a sample of data from high-risk suppliers to verify accuracy and provenance. When data were incomplete, teams used transparent, documented assumptions and kept a clear audit trail to neutralize risk and protect decision quality. The embedding of these practices covers the full transport network, including upstream transportation and distribution, to ensure coverage of material inputs and packaging.

Focus on high-impact areas first, then expand to cover remaining categories as capabilities mature. The plan includes a timeline with quarterly milestones and clear ownership, so the organization moves tomorrow with confidence. By maintaining rigorous data integrity and continual supplier engagement, the company strengthens its climate-smart posture and builds a robust foundation for net-zero progress across its entire value chain.

Supplier engagement playbook: contracts, incentives, and capacity-building

Start with long-term contracts for their core cocoa suppliers, 3–5 years, as part of a strategy that aligns pricing with a transparent index and sets interim milestones every six months. Tie targets to measurable ambitions such as a 30% reduction in emissions per ton of cocoa and a 15% rise in farmer productivity by year three. Include a clause for inaction and give the option to adjust terms or re-bid, ensuring the entire value chain cover critical gaps.

Design smart incentives to accelerate progress: allocate 60–70% of payments on delivery performance and milestone achievement; provide interim financing, input subsidies, and capacity-building credits to cover training and equipment upgrades; use a simple line-item scorecard, using several metrics such as emissions, quality, and worker welfare.

Launch a cocoa-focused capacity-building program joined with suppliers and their cooperatives; deliver hands-on coaching in agroforestry, soil health, post-harvest handling, and data reporting; provide digital tools for traceability and a finance clinic to improve access to interim working capital; design the program to strengthen core capabilities and turn them into scalable practices.

Establish an operating framework with a supplier scorecard that tracks on-time delivery, quality, emissions, and worker safety; publish monthly results to drive collaboration and steady improvement; do not wait for results; adjust promptly. Allocate a line-item budget to fund strengthening actions and capacity-building.

Mitigate scarcity risk by diversifying the supplier base and geographic coverage; create shared stock buffers for cocoa, inputs, and critical components; establish contingency plans to keep operations moving during shocks. Set several onboarding criteria and require joined reporting from new partners to ensure alignment from day one.

Interim pilots enable faster learning: run pilots with 6–8 core suppliers across three product lines; looking at outcomes to inform scaling. Use findings to drive scaling across the entire business within 24 months; measure progress with metrics such as the share of cocoa covered by long-term contracts, emissions intensity per ton, and farmer-income uplift, and adjust the strategy according to data.

Monitoring, disclosure, and external verification: metrics, cadence, and governance

Adopt a public, auditable metrics dashboard by 2026 that tracks the net-zero trajectory across the value chain, with annual external verification and a governance charter that clarifies roles, data standards, and escalation paths. Begin with Scope 1-3 emissions, dairy- and farming-related methane intensity, energy use, and water footprint, then expand to forests, soil carbon, and biodiversity indicators. This concrete setup eliminates ambiguity and keeps investments aligned with improving financial performance while delivering crisis-ready resilience.

Metrics: Define core indicators with baselines and targets: total CO2e by scope; methane intensity per liter of dairy product; energy and water intensity; fertilizer use efficiency; soil organic carbon changes; forest area preserved or restored; reduction of emissions across the value chain; biodiversity measures; waste intensity; supplier data-reporting coverage; and farmer income stability. Disaggregate data by region and supplier tier to locate hot spots, and link each metric to a clear action plan. Use a recent data set to anchor decisions and prepare for external verification by reid in the upcoming cycle.

Cadence: Run monthly internal dashboards for operations and leadership; share quarterly progress summaries with the sustainability board; commission annual external verification by an accredited firm; publish a public disclosure within 90 days of year-end that details methodology, data coverage, and material risks. Maintain a rolling 12-month window of data quality checks and controls over measurement changes to prevent inaction creeping into reports.

Governance: Establish an ESG oversight committee at the board level with representatives from farming, sourcing, finance, and operations; appoint a chief sustainability lead to own the net-zero plan; codify data-handling policies, audit trails, and version control; require external verifiers to assess methodology, data quality, and governance effectiveness; set a 12-month action plan with milestones and a risk-response ladder for supply shocks or natural-disaster events. Align disclosures with forestry and natural capital strategies, and ensure that dairy suppliers adopt standardized reporting through digital clinics and field data apps.

Operational controls: deploy trained field clinics to validate farm data, install energy- and water-monitoring sensors, and use remote sensing to verify forest and land-use changes. Standardize data formats across suppliers and connect farms to the central ERP so that conversion efficiency, feed management, and milk yield are tracked together. Link ongoing investments in clean technology and regenerative practices to verified progress, scaling pilots to full rollout as metrics improve.