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Blue Yonder’s New Report Reveals Strategic Priorities for Supply Chain Leaders

Blue Yonder’s New Report Reveals Strategic Priorities for Supply Chain Leaders

James Miller
by 
James Miller
4 minutes read
News
June 12, 2025

Blue Yonder has unveiled its inaugural ‘Supply Chain Compass’ report, which analyzes insights from nearly 700 global supply chain leaders. The document highlights essential strategic priorities that are reshaping the logistics landscape: implementing new technology (51%), enhancing efficiency and productivity (40%), and fostering more resilient supply chains (29%).

Context and Focus of the Report

This comprehensive three-part analysis draws feedback from senior supply chain executives across North America and Europe who are embedded in manufacturing, retail, and logistics sectors. Real-time insights gathered from these leaders reveal not only their immediate operational challenges but also their commitment to adapting and thriving amidst external pressures.

Strategic Actions for Success

To realize these strategic priorities over the next three years, the report identified specific actionable steps. Respondents emphasized the importance of:

  • Improving demand planning (46%)
  • Rapidly analyzing and acquiring performance data (46%)
  • Investing in tracking and visibility tools (45%)
  • Transforming and innovating digital software (41%)
  • Managing supply chain costs effectively (33%)

In a market marked by volatility and swift transformation, these actions are projected as vital for ensuring resilience and competitiveness.

Leadership Insights

According to Andrea Morgan-Vandome, chief innovation officer at Blue Yonder, there is a shared theme among leaders regarding the necessity for innovative solutions that provide holistic visibility across the supply chain. “Supply chain leaders are gravitating towards technologies that deliver speed and precision,” she stated, noting that ongoing economic uncertainties are compelling firms to prioritize these technologies.

The Foundation of New Technology

The transformative impact of new technology is palpable, with a significant 74% of leaders acknowledging that AI is already altering their business operations. Alarmingly, 82% believe outdated technologies could cripple their supply chain effectiveness. Furthermore, 51% of respondents have marked the implementation of new technologies as a crucial priority for the next three years.

Budget-wise, 89% of decision-makers disclosed plans to allocate resources specifically for new supply chain technologies. Among these, 61% indicated their technology budgets will fall between $1–$10 million within the next five years. This investment underscores the recognition that technological advancement is key to overcoming market challenges and seizing growth opportunities.

Challenges and Hurdles to AI Adoption

While AI is increasingly utilized, generative AI adoption remains lower than traditional AI applications. A noteworthy 83% are using AI-driven automation, while 78% implement machine learning and predictive AI. By contrast, only 36% have embraced generative AI.

Identifying barriers to generative AI adoption is paramount:

  • Human Priorities: 51% of organizations favor a people-centric approach over advanced technology.
  • Cost of Adoption: Companies with technology budgets under $500,000 are less likely to consider generative AI.
  • Strategic Focus: Many businesses are channeling resources into other priorities such as automating inventory management to drive efficiency.

Interestingly, firms focused on transportation, order management, and fulfillment are significantly more inclined to explore generative AI (46%), contrasting with just 16% of those in logistics who share this outlook.

Technology’s Role in Sustainable Supply Chains

As sustainability takes center stage, nearly two-thirds (68%) of leaders acknowledge the responsibility of supply chain operators to tackle issues like waste and climate change. Organizations prioritizing sustainability tend to view their business performance positively, highlighting a growing interdependence between sustainable practices and technological adoption.

Key sustainability opportunities identified involve tangible investments, although many have yet to adopt tech-driven solutions that yield both cost savings and sustainability benefits:

  • Sustainable packaging (37%)
  • Waste reduction in manufacturing (30%)
  • Recycling initiatives (28%)
  • Using renewable energy sources (28%)
  • Lower emissions from facilities (27%)

Fewer leaders are tapping into tech-based sustainability benefits, with opportunities in data analytics for emissions tracking (22%) and creating better networks for efficient shipping (17%). Nevertheless, correlations exist: 26% believe forecasting technology can enhance efficiency and bolster sustainability efforts.

Conclusion

The Blue Yonder Supply Chain Compass report reveals critical insights for today’s supply leaders, underlining the significance of aligning technology with sustainability objectives. Priority areas such as demand planning, tracking visibility, and innovating through AI could very well become the backbone of successful supply chains in the years to come.

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