How the end of the de minimis exemption pushed Aritzia to relocate U.S. order fulfillment
This piece reveals how the end of the U.S. de minimis exemption and rising tariffs forced Aritzia to overhaul its cross-border e-commerce fulfillment and what that means for logistics players. What changed: de minimis removal and tariff pressure In August the U.S. eliminated the de minimis import exemption that previously allowed low‑value shipments (under $800) to enter duty‑ and tax‑free. That policy shift immediately altered the economics of direct‑to‑consumer imports for apparel retailers that relied on cross‑border flows. Aritzia, like peers such as Lululemon , confronted a new cost layer — tariffs — that applied to many parcels once sheltered by the exemption. The company reported
6 min čtení29. ledna 2026 
